Selling safety: the use of celebrities in improving awareness of safety in commercial aviation

References

• Barkow, B. , and U. Rutenberg . 2002. Improving the Effectiveness of Aircraft Cabin Safety Briefing. ( Rep. No. TP 13973E). Montreal: Transport Canada.
   Google Scholar
• Civil Aviation Safety Authority . 2009. Civil Aviation Orders (CAO) 20.11 . Canberra: Civil Aviation Safety Authority.
   Google Scholar
• Federal Aviation Administration . 2014. Federal Aviation Regulations (FAR) 14 CFR Section 135.117 . Washington, DC: Federal Aviation Administration.
   Google Scholar
• Field, A. 2009. Discovering Statistics using SPSS . London: Sage.
   Google Scholar
• Fleck, N. , M. Korchia , and I. Le Roy . 2012. “Celebrities in Advertising: Looking for Congruence or Likeability.” Psychology & Marketing 29 (9): 651–662.
   Web of Science ®Google Scholar
• Knott, C. L. , and M. St. James . 2004. “An Alternate Approach to Developing a Total Celebrity Endorser Rating Model using the Analytic Hierarchy Process.” International Transactions in Operational Research 11 (1): 87–95.10.1111/itor.2004.11.issue-1
   Google Scholar
• McCracken, G. 1989. “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process.” Journal of Consumer Research 16: 310–321.10.1086/jcr.1989.16.issue-3
   Web of Science ®Google Scholar
• Moore, D. S. , G. P. McCabe , and B. A. Craig . 2012. Introduction to the Practice of Statistics . New York : W.J. Freeman and Company.
   Google Scholar
• Molesworth, B. R. C. , and M. Burgess . 2013. “Improving Intelligibility at a Safety Critical Point: In Flight Cabin Safety.” Safety Science 51: 11–16.10.1016/j.ssci.2012.06.006
   Web of Science ®Google Scholar
• Molesworth, B. R. C. 2014. Examining the Effectiveness of Pre-flight Cabin Safety Announcements in Commercial Aviation. International Journal of Aviation Psychology 24 (4): 300–314.
   Web of Science ®Google Scholar
• Molesworth, B. R. C. , M. Burgess , B. Gunnell , D. Löffler , and A. Venjakob . 2014. “The Effect on Recognition Memory of Noise Cancelling Headphones in a Noisy Environment with Native and Non-native Speakers.” Noise and Health 16 (71): 240–247.10.4103/1463-1741.137062
   PubMed Web of Science ®Google Scholar
• NTSB (National Transportation Safety Board) . 2010. Loss of Thrust in Both Engines after Encountering a Flock of Birds and Subsequent Ditching on the Hudson River US Airways Flight 1549 Airbus A320–214, N106US Weehawken, New Jersey January 15, 2009 (Report # NTSB/AAR-10/03) . Washington, DC: NTSB (National Transportation Safety Board).
   Google Scholar
• Parker, A. 2006. Public Attitudes, Perceptions and Behaviours towards Cabin Safety Communication. (Research and Analysis Rep. No. B2004/0238). Canberra: Australian Transport Safety Bureau.
   Google Scholar
• Pringle, H. , and L. Binet . 2005. “How Marketers can use Celebrities to Sell More Effectively.” Journal of Consumer Behaviour 4 (3): 201–214.10.1002/(ISSN)1479-1838
   Google Scholar
• Seneviratne, D. , and B. R. C. Molesworth . 2015. “Employing Humour and Celebrities to Manipulate Passengers’ Attention to Pre-flight Safety Briefing Videos in Commercial Aviation.” Safety Science 75: 130–135.10.1016/j.ssci.2015.01.006
   Web of Science ®Google Scholar
• Australia Standards AS/NZS 2107 . 2000. Acoustics – Recommended Design Sound Levels and Reverberation Times for Building Interiors. Sydney: Australia Standards AS/NZS 2107.
   Google Scholar
• Tabachnick, B. G , and Fidell L. S . 2013. Using Multivariate Statistics . Boston, MA : Pearson Education.
   Google Scholar
• Urdan, T. C. 2005. Statistics in Plain English . Mahwah, NJ: Lawrence Erlbaum Associates.
   Google Scholar