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Hospital Topics Volume 72, 1994 - Issue 2
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Original Articles

The Use of Market Research to Design Healthcare Offerings: A Case Study of a Senior Citizen Community

Amy Rummel Alfred University, Alfred, New York, USA
,
Julie Francis Rabin Hatch and Associates, Atlanta, Georgia, USA
,
Frank Duserick Alfred University's College of Business, USA
&
Ernest Enke Alfred University's College of Business, USA
Pages 14-18 | Published online: 13 Jul 2010

References

  • Adams , R. D. 1987 . Improving mental health care delivery in rural counties , Washington, D.C. : National Association of Counties .
  • American Hospital Association. 1992 . Environmental assessment for rural hospitals , Chicago : American Hospital Association Division of Strategic Planning and Marketing .
  • Cordes , S. M. 1989 . The changing rural environment and the relationship between health services and rural development . Health Services Research , 23 : 757 – 84 .
  • Folse , L. 1985 . They're not getting older: They're getting bigger . Advertising Age , : 44 (October)
  • French , W. and Fox , R. 1985 . Segmenting the senior citizen market . Journal of Consumer Marketing , 2 : 62
  • Heyman , S. R. and Vandenbos , R. G. 1989 . Developing local resources to enrich the practice of rural community psychology . Hospital and Community Psychiatry , 40 : 21 – 23 .
  • Schiffman , L. and Sherman , E. 1991 . Value orientations of new-age elderly: The coming of an ageless market . Journal of Business Research , 22 : 187 – 94 .
  • Towle , J. and Martin , C. 1976 . The elderly consumer: One segment or many? . Advances in Consumer Research , 3 : 463

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