64
Views
7
CrossRef citations to date
0
Altmetric
Original Articles

Antagonistic and bargaining games in optimal marketing decisions

Pages 103-113 | Received 20 Sep 2005, Published online: 03 Jul 2007

References

  • Neumann , von J and Morgenstern , O . 1944 . Theory of Games and Economic Behavior , Princeton, NJ : Princeton University Press .
  • Luce , RD and Raiffa , H . 1958 . Games and Decisions , New York : Wiley .
  • Harsanyi , JC . 1959 . “ A bargaining model for the cooperative n-person game ” . In Contributions to the Theory of Games , Edited by: Kuhn , HW and Tucker , AW . Vol. IV , 325 – 355 . Princeton, NJ : Princeton University Press .
  • Intrilligator , MD . 1971 . Mathematical Optimization and Economic Theory , Englewood Cliffs, NJ : Prentice Hall .
  • Aumann , RJ and Shapley , LS . 1974 . Values of Non-atomic Games , Princeton, NJ : Princeton University Press .
  • Shubik , M and Levitan , RE . 1980 . Market Structure and Behavior , Cambridge, MA : Harvard University Press .
  • Henderson , JM and Quandt , RE . 1980 . Microeconomic Theory: A Mathematical Approach , Auckland : McGraw-Hill .
  • Dresher , M . 1981 . The Mathematics of Games of Strategy: Theory and Applications , New York : Dover .
  • Owen , G . 1982 . Game Theory , New York : Academic Press .
  • Straffin , PD . 1993 . Game Theory and Strategy , Reston, VA : The Mathematical Association of America .
  • Myerson , RB . 1997 . Game Theory: Analysis of Conflict , Cambridge, MA : Harvard University Press .
  • Rappoport , A . 1999 . Two-Person Game Theory , New York : Dover .
  • Jones , AJ . 2000 . Game Theory: Mathematical Models of Conflict , Chichester : Ellis Horwood .
  • Dockner , EJ , Jorgensen , S , Van Long , N and Sorger , G . 2000 . Differential Games in Economics and Management Science , Cambridge : Cambridge University Press .
  • Gintis , H . 2000 . Game Theory Evolving: A Problem-Centered Introduction to Modeling Strategic Interaction , Princeton, NJ : Princeton University Press .
  • Chatterjee , K and Samuelson , WF , eds. 2001 . Game Theory and Business Applications , Boston, MA : Kluwer .
  • Jorgensen , S and Zaccour , G . 2004 . Differential Games in Marketing , Boston, MA : Kluwer .
  • Brams , SJ . 1979 . “ Faith versus rationality in the Bible: game-theoretic interpretations of sacrifice in the Old Testament ” . In Applied Game Theory , Edited by: Brams , SJ , Schotter , A and Schwodiauer , G . Wuerzburg-Wien : Physica-Verlag .
  • Roth , AE . 1984 . The evolution of the labor market for medical interns and residents: a case study in game theory . Journal of Political Economy , 92 : 991 – 1016 .
  • Moorthy , KS . 1985 . Using game theory to model competition . Journal of Marketing Research , XXII : 262 – 282 .
  • Eliashberg , J and Chatterjee , R . 1985 . Analytical models of competition with implications for marketing issues, findings, and overlook . Journal of Marketing Research , XXII : 237 – 261 .
  • Alt , JE and Eichengreen , B . 1989 . Parallel and overlapping games: theory and application to the Europen gas trade . Economics and Politics , 1 : 119 – 144 .
  • Hart , S and Mas-Collel , A . 1989 . Potential, value, and consistency . Econometrica , 57 : 589 – 614 .
  • Osborn , MJ and Rubinstein , A . 1990 . Bargaining and Markets , San Diego : Academic Press .
  • Moulin , H . 1992 . An application of the Shapley value to fair division with money . Econometrica , 60 : 1331 – 1349 .
  • Wernerfelt , B . 1994 . An efficiency criterion for marketing design . Journal of Marketing Research , XXXI : 462 – 470 .
  • Erickson , GM . 1995 . Advertising strategies in a dynamic oligopoly . Journal of Marketing Research , XXXII : 233 – 237 .
  • Milgrom , P . 1998 . Game theory and the spectrum auctions . European Economic Review , 42 : 771 – 778 .
  • Fruchter , GE . 2001 . Advertising in a competitive product line . International Game Theory Review , 3 : 301 – 314 .
  • Piotrowski , EW and Sladkowski , J . 2004 . Quantum computer: an appliance to playing Market Games . International Journal of Quantum Information , 2 : 495 – 509 .
  • Forgo , F , Fulop , J and Prill , M . 2005 . Game theoretic models for climate change negotiations . European J. of Operational Research , 160 : 252 – 267 .
  • Ailawadi , KL , Kopalle , PK and Neslin , SA . 2005 . Predicting competitive response to a major policy change: combining game-theoretic and empirical analyses . Marketing Science , 24 : 12 – 24 .
  • Dai , Y , Chao , X , Fang , S and Nuttle , H . 2005 . Game theoretic analysis of a distribution system with customer market search . Annals of Operation Research , 135 : 223 – 238 .
  • Shapley , LS . 1953 . “ A value for n-person games ” . In Contributions to the Theory of Games, II , Edited by: Kuhn , HW and Tucker , AW . 307 – 317 . Princeton, NJ : Princeton University Press .
  • Roth , AE . 1977 . The Shapley Value as a Von Neumann-Morganstern utility . Econometrica , 45 : 657 – 664 .
  • Lipovetsky , S and Conklin , M . 2001 . Analysis of regression in game theory approach . Applied Stochastic Models in Business and Industry , 17 : 319 – 330 .
  • Lipovetsky , S and Conklin , M . 2004 . Decision making by variable contribution in discriminant, logit, and regression analyses . Information Technology and Decision Making , 3 : 265 – 279 .
  • Conklin , M , Powaga , K and Lipovetsky , S . 2004 . Customer satisfaction analysis: identification of key drivers . European Journal of Operational Research , 154 : 819 – 827 .
  • Conklin , M and Lipovetsky , S . 2005 . Marketing decision analysis by TURF and Shapley value . Information Technology and Decision Making , 4 : 5 – 19 .
  • Nash , JF . 1950 . The bargaining problem . Econometrica , 18 : 155 – 162 .
  • Nash , JF . 1951 . Noncooperative games . Annals of Mathematics , 54 : 286 – 295 .
  • Nash , JF . 1953 . Two-person cooperative games . Econometrica , 21 : 128 – 140 .
  • Nash , JF and Shapley , LS . 1950 . “ A simple three person poker game ” . In Contributions to the Theory of Games, I , Edited by: Kuhn , HW and Tucker , AW . 105 – 116 . Princeton, NJ : Princeton University Press .
  • Damme , van E . 1991 . Stability and Perfection of Nash Equilibria , Berlin : Springer .
  • Kuhn , HW and Nasar , S , eds. 2002 . The Essential John Nash , Princeton, NJ : Princeton University Press .
  • Blume , L and Durlauf , S . 2003 . Equilibrium concepts for social interaction models . International Game Theory Review , 5 : 193 – 209 .
  • Flam , SD and Morgan , J . 2004 . Newtonian mechanics and Nash play . International Game Theory Review , 6 : 181 – 194 .
  • Thurstone , LL . 1927 . A law of comparative judgment . Psychological Reviews , 34 : 273 – 286 .
  • Lipovetsky , S and Conklin , M . 2004 . Nonlinear Thurstone scaling via SVD and Gower plots . International Journal of Operations and Quantitative Management , 10 : 1 – 15 .
  • Lipovetsky , S and Conklin , M . 2004 . Thurstone scaling via binary response regression . Statistical Methodology , 1 : 93 – 104 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.