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International Journal of Production Research Volume 54, 2016 - Issue 18
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Original Articles

Managing TV commercials inventory in the Italian advertising market

Francesca GuerrieroDipartimento di Ingegneria Meccanica Energetica e Gestionale, Università della Calabria, .
,
Giovanna MiglionicoDipartimento di Ingegneria Informatica, Modellistica, Elettronica e Sistemistica (DIMES), Università della Calabria, Rende, Italy.Correspondence[email protected]
&
Filomena OlivitoDipartimento di Ingegneria Meccanica Energetica e Gestionale, Università della Calabria, .
Pages 5499-5521 | Received 21 Oct 2015, Accepted 01 Mar 2016, Published online: 25 Mar 2016

References

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  • Bai, Ru, and Jinxing Xie. 2006. “Heuristic Algorithms for Simultaneously Accepting and Scheduling Advertisements on Broadcast Television.” Journal of Information and Computer Science 1 (4): 245–251.
  • Bollapragada, Srinivas, and Marc Garbiras. 2004. “Scheduling Commercials on Broadcast Television.” Operations Research 52 (3): 337–345.
  • Bollapragada, Srinivas, and Suman Mallik. 2008. “Managing On-air Ad Inventory in Broadcast Television.” IIE Transactions 40 (12): 1107–1123.
  • Bollapragada, Srinivas, Michael R. Bussieck, and Suman Mallik. 2004. “Scheduling Commercial Videotapes in Broadcast Television.” Operations Research 52 (5): 679–689.
  • Bollapragada, Srinivas, Hong Cheng, Mary Phillips, Marc Garbiras, Michael Scholes, Tim Gibbs, and Mark Humphreville. 2002. “NBC’s Optimization Systems Increase Revenues and Productivity.” Interfaces 32 (1): 47–60.
  • Brusco, M. J. 2008. “Scheduling Advertising Slots for Television.” Journal of the Operational Research Society 59 (10): 1363–1372.
  • García-Villoria, Alberto, and Said Salhi. 2015. “Scheduling Commercial Advertisements for Television.” International Journal of Production Research 53 (4): 1198–1215.
  • Gaur, Daya Ram, Ramesh Krishnamurti, and Rajeev Kohli. 2009. “Conflict Resolution in the Scheduling of Television Commercials.” Operations Research 57 (5): 1098–1105.
  • Ghassemi Tari, Farhad, and Reza Alaei. 2013. “Scheduling TV Commercials using Genetic Algorithms.” International Journal of Production Research 51 (16): 4921–4929.
  • Kimms, Alf, and Michael Muller-Bungart. 2006. “Revenue Management for Broadcasting Commercials: The Channel’s Problem of Selecting and Scheduling the Advertisements to be Aired.” International Journal of Revenue Management 1 (1): 28–44.
  • Zhang, Xinhui. 2006. “Mathematical Models for the Television Advertising Allocation Problem.” International Journal of Operational Research 1 (3): 302–322.

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