1,334
Views
46
CrossRef citations to date
0
Altmetric
Game theory applications in production research in the sharing and circular economy era

Game theoretic analysis for advertising models in dual-channel supply chains

, , &
Pages 256-270 | Received 01 Aug 2018, Accepted 17 Oct 2018, Published online: 01 Nov 2018

References

  • Aust, G., and U. Buscher. 2014. “Cooperative Advertising Models in Supply Chain Management: A Review.” European Journal of Operational Research 234: 1–14. doi: 10.1016/j.ejor.2013.08.010
  • Chelly, A., I. Nouira, Y. Frein, and A. B. Hadj-Alouane. 2018. “On the Consideration of Carbon Emissions in Modelling-Based Supply Chain Literature: the State of the art, Relevant Features and Research Gaps.” International Journal of Production Research 1–28. doi: 10.1080/00207543.2018.1497310
  • Chen, T. H. 2015. “Effects of the Pricing and Cooperative Advertising Policies in a two-Echelon Dual-Channel Supply Chain.” Computers & Industrial Engineering 87: 250–259. doi: 10.1016/j.cie.2015.05.013
  • Chiang, W. K., D. Chhajed, and J. D. Hess. 2003. “Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design.” Management Science 49 (1): 1–20. doi: 10.1287/mnsc.49.1.1.12749
  • Chiu, C. H., T. M. Choi, X. Dai, B. Shen, and J. H. Zheng. in press. “Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean-Variance Analysis.” Production and Operations Management.
  • Deng, S., X. Jiang, and Y. Li. 2018. “Optimal Price and Maximum Deal Size on Group-Buying Websites for Sellers with Finite Capacity.” International Journal of Production Research 56 (5): 1918–1933. doi: 10.1080/00207543.2017.1282643
  • Gou, Q., J. Zhang, L. Liang, Z. Huang, and A. Ashley. 2014. “Horizontal Cooperative Programmes and Cooperative Advertising.” International Journal of Production Research 52 (3): 691–712. 9(6), 961. doi: 10.1080/00207543.2013.827809
  • Grabner-Kraeuter, S. 2002. “The Role of Consumers’ Trust in Online-Shopping.” Journal of Business Ethics 39 (1–2): 43–50. doi: 10.1023/A:1016323815802
  • He, L. H., X. Liao, Z. G. Zhang, and P. Haug. 2016. “Analysis of Online Dual-Channel Supply Chain Based on Service Level of Logistics and National Advertising.” Quality Technology & Quantitative Management 13 (4): 473–490. doi: 10.1080/16843703.2016.1191181
  • Hong, X., L. Xu, P. Du, and W. Wang. 2015. “Joint Advertising, Pricing and Collection Decisions in a Closed-Loop Supply Chain.” International Journal of Production Economics 167: 12–22. doi: 10.1016/j.ijpe.2015.05.001
  • Huang, Z., and S. X. Li. 2001. “Co-op Advertising Models in Manufacturer-Retailer Supply Chains: A Game Theory Approach.” European Journal of Operational Research 135 (3): 527–544. doi: 10.1016/S0377-2217(00)00327-1
  • Jørgensen, S., and G. Zaccour. 2014. “A Survey of Game-Theoretic Models of Cooperative Advertising.” European Journal of Operational Research 237 (1): 1–14. doi: 10.1016/j.ejor.2013.12.017
  • Karray, S., and S. H. Amin. 2015. “Cooperative Advertising in a Supply Chain with Retail Competition.” International Journal of Production Research 53 (1): 88–105. doi: 10.1080/00207543.2014.925602
  • Karray, S., G. Martín-Herrán, and S. P. Sigué. 2017. “Cooperative Advertising for Competing Manufacturers: The Impact of Long-Term Promotional Effects.” International Journal of Production Economics 184: 21–32. doi: 10.1016/j.ijpe.2016.11.007
  • Karray, S., and S. P. Sigué. 2016. “Should Companies Jointly Promote Their Complementary Products When They Compete in Other Product Categories?” European Journal of Operational Research 255 (2): 620–630. doi: 10.1016/j.ejor.2016.05.049
  • Karray, S., and S. P. Sigué. 2017. “Joint Advertising of Complementary Products Sold Through an Independent Retailer.” International Journal of Production Research 56: 5222–5233. doi: 10.1080/00207543.2017.1399224
  • Li, S. X., Z. Huang, J. Zhu, and P. Y. Chau. 2002. “Cooperative Advertising, Game Theory and Manufacturer-Retailer Supply Chains.” Omega 30 (5): 347–357. doi: 10.1016/S0305-0483(02)00051-8
  • Liu, M., E. Cao, and C. K. Salifou. 2016. “Pricing Strategies of a Dual-Channel Supply Chain with Risk Aversion.” Transportation Research Part E: Logistics and Transportation Review 90: 108–120. doi: 10.1016/j.tre.2015.11.007
  • Lu, L., Q. Gou, W. Tang, and J. Zhang. 2016. “Joint Pricing and Advertising Strategy with Reference Price Effect.” International Journal of Production Research 54 (17): 5250–5270. doi: 10.1080/00207543.2016.1165878
  • Ma, P., K. W. Li, and Z. J. Wang. 2017. “Pricing Decisions in Closed-Loop Supply Chains with Marketing Effort and Fairness Concerns.” International Journal of Production Research 55 (22): 6710–6731. doi: 10.1080/00207543.2017.1346324
  • Nasser, S., D. Turcic, and C. Narasimhan. 2013. “National Brand’s Response to Store Brands: Throw in the Towel or Fight Back?” Marketing Science 32 (4): 591–608. doi: 10.1287/mksc.2013.0788
  • Pei, Z., and R. Yan. 2013. “National Advertising, Dual-Channel Coordination and Firm Performance.” Journal of Retailing and Consumer Services 20 (2): 218–224. doi: 10.1016/j.jretconser.2013.01.001
  • SeyedEsfahani, M. M., M. Biazaran, and M. Gharakhani. 2011. “A Game Theoretic Approach to Coordinate Pricing and Vertical co-op Advertising in Manufacturer-Retailer Supply Chains.” European Journal of Operational Research 211 (2): 263–273. doi: 10.1016/j.ejor.2010.11.014
  • Sridhar, S., F. Germann, C. Kang, and R. Grewal. 2016. “Relating Online, Regional, and National Advertising to Firm Value.” Journal of Marketing 80 (4): 39–55. doi: 10.1509/jm.14.0231
  • Taleizadeh, A. A., E. Sane-Zerang, and T. M. Choi. 2018. “The Effect of Marketing Effort on Dual-Channel Closed-Loop Supply Chain Systems.” IEEE Transactions on Systems, Man, and Cybernetics: Systems 48 (2): 265–276. doi: 10.1109/TSMC.2016.2594808
  • Wang, R., Q. Gou, T. M. Choi, and L. Liang. 2018. “Advertising Strategies for Mobile Platforms with ‘Apps’.” IEEE Transactions on Systems, Man, and Cybernetics: Systems 48 (5): 767–778. doi: 10.1109/TSMC.2016.2616369
  • Woodside, A. G., and J. L. Taylor. 1978. “Consumer Purchase Intentions and Perceptions of Product Quality and National Advertising.” Journal of Advertising 7 (1): 48–51. doi: 10.1080/00913367.1978.10672740
  • Xie, J., and A. Neyret. 2009. “Co-op Advertising and Pricing Models in Manufacturer-Retailer Supply Chains.” Computers and Industrial Engineering 56 (4): 1375–1385. doi: 10.1016/j.cie.2008.08.017
  • Xu, L., Y. Li, K. Govindan, and X. Yue. 2018. “Return Policy and Supply Chain Coordination with Network-Externality Effect.” International Journal of Production Research 56: 3714–3732. doi: 10.1080/00207543.2017.1421786
  • Yue, J., J. Austin, M. C. Wang, and Z. Huang. 2006. “Coordination of Cooperative Advertising in a two-Level Supply Chain When Manufacturer Offers Discount.” European Journal of Operational Research 168 (1): 65–85. doi: 10.1016/j.ejor.2004.05.005
  • Zhang, J., Q. Gou, L. Liang, and Z. Huang. 2013. “Supply Chain Coordination Through Cooperative Advertising with Reference Price Effect.” Omega 41 (2): 345–353. doi: 10.1016/j.omega.2012.03.009
  • Zhang, J., S. Zhao, T. E. Cheng, and G. Hua. 2018. “Optimisation of Online Retailer Pricing and Carrier Capacity Expansion During low-Price Promotions with Coordination of a Decentralised Supply Chain.” International Journal of Production Research 1–19.
  • Zhao, L., J. Zhang, and J. Xie. 2016. “Impact of Demand Price Elasticity on Advantages of Cooperative Advertising in a two-Tier Supply Chain.” International Journal of Production Research 54 (9): 2541–2551. doi: 10.1080/00207543.2015.1096978
  • Zheng, J. H., C. H. Chiu, and T. M. Choi. 2012. “Optimal Advertising and Pricing Strategies for Luxury Fashion Brands with Social Influences.” IEEE Transactions on Systems, Man, and Cybernetics-Part A: Systems and Humans 42 (4): 827–837. doi: 10.1109/TSMCA.2011.2178828

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.