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Original Articles

Retention of Opinion Change as a Function of Differential Source Credibility: A Cross-Cultural Study

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Pages 103-108 | Published online: 14 Aug 2008

References

  • Bowden , A. , Caldwell , F. and West , G. 1934 . A study in prestige . American Journal of Sociology , 40 : 193 – 204 .
  • Ewing , T. 1942 . A study of certain factors involved in changes of opinion . Journal of Social Psychology , 16 : 63 – 88 .
  • Hovland , C. , Janis , I. and Kelley , H. 1953 . Communication and persuasion , New Haven, Conn. : Yale University Press .
  • Hovland , C. , Lumsdaine , A. and Sheffield , F. 1949 . Experiments on mass communication , Princeton, N.J. : Princeton University Press .
  • Hovland , C. and Weiss , W. 1951 . The influence of source credibility on communication effectiveness . Public Opinion Quarterly , 15 : 635 – 650 .
  • Kulp , D. 1934 . Prestige, as measured by single-experience changes and their permanency . Journal of Educational Research , 27 : 663 – 672 .

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