705
Views
3
CrossRef citations to date
0
Altmetric
Articles

Social and personal values in advertising: evidence from food advertising in South Korea

ORCID Icon, , , , &

References

  • Aaker, J. L., and P. Williams. 1998. “Empathy versus Pride: The Influence of Emotional Appeals across Cultures.” Journal of Consumer Research 25 (3):241–61. doi:10.1086/209537.
  • Baack, D. W., and N. Singh. 2007. “Culture and Web Communications.” Journal of Business Research 60 (3):181–8. doi:10.1016/j.jbusres.2006.11.002.
  • Bang, H. K., M. A. Raymond, C. R. Taylor, and Y. S. Moon. 2005. “A Comparison of Service Quality Dimensions Conveyed in Advertisements for Service Providers in the USA and Korea: A Content Analysis.” International Marketing Review 22 (3):309–26. doi:10.1108/02651330510602222.
  • Barakat, A., P. Gopalakrishna, and V. Lala. 2014. “The Impact of Arab American Ethnic Identity on the Consumption of Culture-Specific Products.” Journal of International Consumer Marketing 26 (5):405–25. doi:10.1080/08961530.2014.946575.
  • Bardi, A., and R. Goodwin. 2011. “The Dual Route to Value Change: Individual Processes and Cultural Moderators.” Journal of Cross-Cultural Psychology 42 (2):271–87. doi:10.1177/0022022110396916.
  • Belk, R. 2013. “Visual and Projective Methods in Asian Research.” Qualitative Market Research: An International Journal 16 (1):94–107. doi:10.1108/13522751311289721.
  • Bergkvist, L., and J. R. Rossiter. 2007. “The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs.” Journal of Marketing Research 44 (2):175–84. doi:10.1509/jmkr.44.2.175.
  • Buzzell, R. D. 1968. “Can You Standardize Multinational Marketing?” Harvard Business Review 46 (6):102–13.
  • Cadilhon, J., A. P. Fearne, P. Moustier, and N. D. Poole. 2003. “Modelling Vegetable Marketing Systems in South East Asia: Phenomenological Insights from Vietnam.” Supply Chain Management: An International Journal 8 (5):427–41. doi:10.1108/13598540310500268.
  • Cappellini, B., and D. A. Yen. 2013. “Little Emperors in the UK: Acculturation and Food over Time.” Journal of Business Research 66 (8):968–74. doi:10.1016/j.jbusres.2011.12.019.
  • Cervellon, M., and L. Dubé. 2000. “Standardisation versus Cultural Adaptation in Food Advertising: Insights from a Two-Culture Market.” International Journal of Advertising 19 (4):429–77. doi:10.1080/02650487.2000.11104813.
  • Cho, B., U. Kwon, J. W. Gentry, S. Sunkyu Jun, and F. Kropp. 1999. “Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials.” Journal of Advertising 28 (4):59–73. doi:10.1080/00913367.1999.10673596.
  • Choi, S. M., W. Lee, and H. Kim. 2005. “Lessons from the Rich and Famous: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising.” Journal of Advertising 34 (2):85–98. doi:10.1080/00913367.2005.10639190.
  • Choi, Y. K., Y. Seo, and S. Yoon. 2017. “E-WOM Messaging on Social Media: Social Ties, Temporal Distance, and Message Concreteness.” Internet Research 27 (3):495–505. doi:10.1108/IntR-07-2016-0198.
  • Cui, G., X. Yang, H. Wang, and H. Liu. 2012. “Culturally Incongruent Messages in International Advertising.” International Journal of Advertising 31 (2):355–76. doi:10.2501/IJA-31-2-355-376.
  • Czarnecka, B., S. Dahl, and L. Eagle. 2013. “Is Food Advertising Culture-Bound? Contradictory Results from Three European Countries.” Journal of Customer Behaviour 12 (2):227–46. doi:10.1362/147539213X13832198548454.
  • Defever, C., M. Pandelaere, and K. Roe. 2011. “Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising.” Journal of Advertising 40 (2):25–38.
  • De Mooij, M. 2018. Global Marketing and Advertising: Understanding Cultural Paradoxes. Thousand Oaks, CA: SAGE Publications Limited.
  • De Mooij, M., and G. Hofstede. 2010. “The Hofstede Model: Applications to Global Branding and Advertising Strategy and Research.” International Journal of Advertising 29 (1):85–110. doi:10.2501/S026504870920104X.
  • Dion, K., E. Berscheid, and E. Walster. 1972. “What is Beautiful is Good.” Journal of Personality and Social Psychology 24 (3):285–90. doi:10.1037/h0033731.
  • Fam, K. S., and D. S. Waller. 2006. “Identifying Likeable Attributes: A Qualitative Study of Television Advertisements in Asia.” Qualitative Market Research: An International Journal 9 (1):38–50. doi:10.1108/13522750610640549.
  • Fam, K. S., and R. Grohs. 2007. “Cultural Values and Effective Executional Techniques in Advertising: A Cross-Country and Product Category Study of Urban Young Adults in Asia.” International Marketing Review 24 (5):519–38. doi:10.1108/02651330710827979.
  • Fam, K. S., Z. Yang, and M. Hyman. 2009. “Confucian/Chopsticks Marketing.” Journal of Business Ethics 88 (S3):393–7. doi:10.1007/s10551-009-0307-6.
  • Fink, G., A. K. Neyer, and M. Kölling. 2006. “Understanding Cross-Cultural Management Interaction: Research into Cultural Standards to Complement Cultural Value Dimensions and Personality Traits.” International Studies of Management & Organization 36 (4):38–60. doi:10.2753/IMO0020-8825360402.
  • Goldman, A., R. Krider, and S. Ramaswami. 1999. “The Persistent Competitive Advantage of Traditional Food Retailers in Asia: Wet Markets.” Journal of Macromarketing 19 (2):126–39. doi:10.1177/0276146799192004.
  • Gorn, G., M. Tuan Pham, and L. Yatming Sin. 2001. “When arousal influences ad evaluation and valence does not (and vice versa).” Journal of consumer Psychology 11 (1):43–55.
  • Gram, M. 2007. “Whiteness and Western Values in Global Advertisements: An Exploratory Study.” Journal of Marketing Communications 13 (4):291–309. doi:10.1080/13527260701359272.
  • Guest, G. K., M. MacQueen, and E. E. Namey. 2011. Applied Thematic Analysis. Thousand Oaks, CA: SAGE.
  • Han, S. P., and S. Shavitt. 1994. “Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies.” Journal of Experimental Social Psychology 30 (4):326–50. doi:10.1006/jesp.1994.1016.
  • Han, S. P., and S. Shavitt. 2005. “Westernization of Cultural Values in Korean Advertising: A Longitudinal Content Analysis of Magazine Ads from 1968-1998.” Advances in Consumer Research 32:249–50.
  • Harris, G. 1984. “The Globalization of Advertising.” International Journal of Advertising 3 (3):223–34. doi:10.1080/02650487.1984.11105019.
  • Hofstede, G. 2001. Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organization across Nations. Beverly Hills, CA: SAGE.
  • Hofstede, G., and M. H. Bond. 1988. “The Confucius Connection: From Cultural Roots to Economic Growth.” Organizational Dynamics 16 (4):5–21. doi:10.1016/0090-2616(88)90009-5.
  • Hong, J. W., and G. M. Zinkhan. 1995. “Self‐Concept and Advertising Effectiveness: The Influence of Congruency, Conspicuousness, and Response Mode.” Psychology and Marketing 12 (1):53–77. doi:10.1002/mar.4220120105.
  • Hung, K., C. Tse, and S. Cheng. 2012. “Advertising Research in the Post-WTO Decade in China.” Journal of Advertising 41 (3):121–45.
  • Hung, K., S. Y. Li, and R. W. Belk. 2007. “Glocal Understandings: Female Readers’ Perceptions of the New Woman in Chinese Advertising.” Journal of International Business Studies 38 (6):1034–51. doi:10.1057/palgrave.jibs.8400303.
  • Inglehart, R., and W. E. Baker. 2000. “Modernization, Cultural Change, and the Persistence of Traditional Values.” American Sociological Review 65 (1):19–51. doi:10.2307/2657288.
  • International Monetary Fund. 2017. “Asia dynamic economies continue to lead global growth.” Accessed February 28, 2018. https://www.imf.org/en/News/-Articles/2017/05/08/NA050917-Asia-Dynamic-Economies-Continue-to-Lead-Global-Growth
  • Jung, J., S. W. Shim, H. S. Jin, and H. Khang. 2016. “Factors Affecting Attitudes and Behavioural Intention towards Social Networking Advertising: A Case of Facebook Users in South Korea.” International Journal of Advertising 35 (2):248–65. doi:10.1080/02650487.2015.1014777.
  • Kâğitçibaşi, C. 2017. Family, Self, and Human Development across Cultures: Theory and Applications. England, UK: Routledge.
  • Kasser, T. 2016. “Materialistic Values and Goals.” Annual Review of Psychology 67 (1):489–514. doi:10.1146/annurev-psych-122414-033344.
  • Kirk, R. E. 2007. “Experimental Design.” In The Blackwell Encyclopedia of Sociology, edited by G. Ritzer, 1533–7. Hoboken, NJ: Blackwell Publishing.
  • Ko, D., Y. Seo, and S. U. Jung. 2015. “Examining the Effect of Cultural Congruence, Processing Fluency, and Uncertainty Avoidance in Online Purchase Decisions in the Us and Korea.” Marketing Letters 26 (3):377–90. doi:10.1007/s11002-015-9351-4.
  • Lawer, C., and S. Knox. 2007. “Reverse-Market Orientation and Corporate Brand Development.” International Studies of Management & Organization 37 (4):64–83. doi:10.2753/IMO0020-8825370403.
  • Lee, H. C. 1998. “Transformation of Employment Practices in Korean Businesses.” International Studies of Management & Organization 28 (4):26–39. doi:10.1080/00208825.1998.11656747.
  • Lerman, D., and M. Callow. 2004. “Content Analysis in Cross-Cultural Advertising Research: Insightful or Superficial.” International Journal of Advertising 23 (4):507–21. doi:10.1080/02650487.2004.11072897.
  • Lin, C. Y. C., and V. R. Fu. 1990. “A Comparison of Child‐Rearing Practices among Chinese, Immigrant Chinese, and Caucasian‐American Parents.” Child Development 61 (2):429–33. doi:10.2307/1131104.
  • Lindridge, A. M., and M. K. Hogg. 2006. “Parental Gate-Keeping in Diasporic Indian Families: Examining the Intersection of Culture, Gender and Consumption.” Journal of Marketing Management 22 (9–10):979–1008. doi:10.1362/026725706778935628.
  • Luna, D., and S. F. Gupta. 2001. “An Integrative Framework for Cross-Cultural Consumer Behavior.” International Marketing Review 18 (1):45–69. doi:10.1108/02651330110381998.
  • Mei, Y. P. 1967. The Chinese Mind. Honolulu, HI: East West Center Press.
  • Milner, L., and J. Collins. 2000. “Sex-Role Portrayals and the Gender of Nations.” Journal of Advertising 29 (1):67–79. doi:10.1080/00913367.2000.10673604.
  • Minkov, M., and G. Hofstede. 2011. “The Evolution of Hofstede’s Doctrine.” Cross Cultural Management: An International Journal 18 (1):10–20. doi:10.1108/13527601111104269.
  • Nelson, M. R., and H. Paek. 2007. “A Content Analysis of Advertising in a Global Magazine across Seven Countries.” International Marketing Review 24 (1):64–86. doi:10.1108/02651330710727196.
  • Ng, I. S., A. J. Lee, and G. N. Soutar. 2007. “Are Hofstede’s and Schwartz’s Value Frameworks Congruent?” International Marketing Review 24 (2):164–80. doi:10.1108/02651330710741802.
  • O’Donohue, S. 1999. “Nationality and Negotiation of Advertising Meanings.” Advances in Consumer Research 26:684–9.
  • Osgood, C. E., and P. H. Tannenbaum. 1955. “The Principle of Congruity in the Prediction of Attitude Change.” Psychological Review 62 (1):42–55. doi:10.1037/h0048153.
  • Peabody, D. 2013. “Nationality Characteristics: Dimensions for Comparison.” In Personality and Person Perception across Cultures, edited by Y. T. Lee, C. R. McCauley, and J. G. Draguns, 65–84. London, UK: Psychology Press.
  • Preacher, K. J., and A. F. Hayes. 2008. “Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models.” Behavior research methods 40 (3):879–91.
  • Rokeach, M. 1970. Beliefs, attitudes and values. San Francisco, CA: Jossey-Bass. doi:10.1093/sw/14.4.115.
  • Rokeach, M. 1973. The nature of human values. New York, NY: Free Press.
  • Santander. 2018. “South Korea: Reaching the consumer.” Accessed November 28, 2018. https://en.portal.santandertrade.com/analyse-markets/south-korea/reaching-the-consumers
  • Schwartz, S. H. 1990. “Individualism-Collectivism Critique and Proposed Refinements.” Journal of Cross-Cultural Psychology 21 (2):139–57. doi:10.1177/0022022190212001.
  • Schwartz, S. H. 1992. “Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries.” Advances in Experimental Social Psychology 25 (1):1–65.
  • Schwartz, S. H. 1994. “Are There Universal Aspects in the Structure and Contents of Human Values?” Journal of Social Issues 50 (4):19–45. doi:10.1111/j.1540-4560.1994.tb01196.x.
  • Schwartz, S. 2006. “A theory of cultural value orientations: Explication and applications.” Comparative sociology 5 (2–3):137–82.
  • Schwartz, S. H., J. Cieciuch, M. Vecchione, E. Davidov, R. Fischer, C. Beierlein, A. Ramos, M. Verkasalo, J. E. Lönnqvist, K. Demirutku, et al. 2012. “Refining the Theory of Basic Individual Values.” Journal of Personality and Social Psychology 103 (4):663–88. doi:10.1037/a0029393.
  • Schwartz, S. H., and W. Bilsky. 1987. “Toward a Universal Psychological Structure of Human Values.” Journal of Personality and Social Psychology 53 (3):550–62. doi:10.1037/0022-3514.53.3.550.
  • Tamir, M., S. Schwartz, J. Cieciuch, M. Riediger, C. Torres, C. Scollon, V. Dzokoto, X. Zhou, and A. Vishkin. 2016. “Desired Emotions across Cultures: A Value-Based Account.” Journal of Personality and Social Psychology 111 (1):67–82. doi:10.1037/pspp0000072.
  • Tepper, B. J., and A. C. Trail. 1998. “Taste or Health: A Study on Consumer Acceptance of Corn Chips.” Food Quality and Preference 9 (4):267–72. doi:10.1016/S0950-3293(98)00006-8.
  • Torelli, C. J., A. Ozsomer, S. W. Carvalho, H. T. Keh, and N. Maehle. 2012. “Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between Values Matter?” Journal of Marketing 76 (4):92–108. doi:10.1509/jm.10.0400.
  • Triandis, H. C. 1989a. “The Self and Social Behavior in Differing Cultural Contexts.” Psychological Review 96 (3):506–20. doi:10.1037/0033-295X.96.3.506.
  • Triandis, H. C. 1989b. “Cross-Cultural Studies of Individualism and Collectivism.” Nebraska Symposium on Motivation. Nebraska Symposium on Motivation 37:41–133.
  • Triandis, H. C. 1995. Individualism and Collectivism. Boulder, CO: Westview Press.
  • Triandis, H. C., and E. M. Suh. 2002. “Cultural Influences on Personality.” Annual Review of Psychology 53 (1):133–60. doi:10.1146/annurev.psych.53.100901.135200.
  • Wais, J. S., and E. K. Clemons. 2008. “Understanding and Implementing Mobile Social Advertising.” International Journal of Mobile Marketing 3 (1):12–18.
  • Watson, J. J., T. Gillan, S. Lysonski, and L. Raymore. 2002. “Cultural Values and Important Possessions: A Cross-Cultural Analysis.” Journal of Business Research 55 (11):923–31. doi:10.1016/S0148-2963(01)00212-0.
  • Yu, A. B., and K. S. Yang. 1994. “The Nature of Achievement Motivation in Collectivist Societies.” In Individualism and Collectivism: Theory, Method, and Applications, edited by U. Kim, H. C. Triandis, Ç. Kâğitçibaşi, S.-C. Choi, and G. Yoon, Cross-Cultural Research and Methodology Series 18, 239–66. Thousand Oaks, CA: SAGE Publications.
  • Zhang, J. 2010. “The Persuasiveness of Individualistic and Collectivist Advertising Appeals among Chinese Generation-X Consumers.” Journal of Advertising 39 (3):69–79. doi:10.2753/JOA0091-3367390305.
  • Zhang, M. X., and A. Jolibert. 2003. “Traditional Values of Chinese Consumers: Conceptual Refinement, Measure and Application.” Recherche et Applications en Marketing 18 (1):25–42. doi:10.1177/076737010301800102.
  • Zhang, Y., and B. Gelb. 1996. “Matching Advertising Appeals to Culture: The Influence of Products’ Use Conditions.” Journal of Advertising 25 (3):29–46. doi:10.1080/00913367.1996.10673505.
  • Zhou, N., and R. W. Belk. 2004. “Chinese Consumer Readings of Global and Local Advertising Appeals.” Journal of Advertising 33 (3):63–76. doi:10.1080/00913367.2004.10639169.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.