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Communications

Business Economics Courses for Business Students: A Note

Pages 36-39 | Published online: 15 Jul 2014

  • Chen, G. K. C., and E. A. Zane. “The Business School Core Curricula Eight Years After the Gordon-Howell and Pierson Reports,” Collegiate News and Views, October 1969, pp. 5–8.
  • Deal, E. B., “Business Core Curricula Revisited,” Collegiate News and Views, Spring 1977.
  • Gordon, R. A., and J. E. Howell, Higher Education for Business. New York: Columbia University Press, 1959.
  • Maloy, T. M., “A Survey of Economics Requirements of AACSB Schools,” Collegiate News and Views, Winter 1975–76, pp. 5–7.
  • Pierson, F. C., The Education of American Businessmen: A Study of University-College Programs in Business Administration. New York: McGraw-Hill, 1959.
  • Truett, D. B., “Managerial Economics: A Neglected Area in the Business Curriculum.” Paper delivered at the 52nd annual conference of the Western Economic Association, Anaheim, California, June 1977.

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