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The Journal of Genetic Psychology
Research and Theory on Human Development
Volume 129, 1976 - Issue 2
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Original Articles

Canonical Analysis of Developmental, Social, and Experiential Factors in Children's Comprehension of Television Advertising

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Pages 317-327 | Published online: 04 Sep 2012

References

  • Blatt , J. , Spencer , L. and Ward , S. 1971 . “ A cognitive developmental study of children's reactions to television advertising ” . In Effects of Television Advertising on Children and Adolescents Edited by: Ward , S. Cambridge , Mass. : Marketing Science Inst. . Paper no.2
  • Flavell , J. H. 1970 . “ Concept development ” . In Carmichael's Manual of Child Psychology, , 3rd ed. Edited by: Mussen , P. H. Vol. 1 , 983 – 1059 . New York : Wiley .
  • Krech , D. , Crutchfield , R. S. and Ballachey , E. L. 1962 . Individual in Society New York : McGraw-Hill .
  • McGuire , W. J. 1969 . “ The nature of attitudes and attitude change ” . In The Handbook of Social Psychology, , 2nd ed. Edited by: Lindzey , G. and Aronson , E. Vol. 3 , 136 – 314 . Reading, Mass.: Addison-Wesk
  • Nie , N. H. and Hull , C. A. 1971 . SPSS: Statistical Package for the Social Sciences. Update Manual Chicago , Ill. : National Opinion Research Center, April .
  • Piaget , J. 1970 . “ Piaget's theory ” . In Carmichael's Manual of Child Psychology, , 3rd ed. Edited by: Mussen , P. H. Vol. 1 , 703 – 732 . New York : Wiley . Pb.
  • Piaget , J. and Inhelder , B. 1969 . The Psychology of the Child New York : Basic Books .
  • Ward , S. 1972 . Children's reactions to commercials . J. Advg. Res. , 12 : 37 – 45 .
  • Wells , W. D. 1965 . Communicating with children . J. Advg. Res. , 5 : 2 – 14 .
  • Rossiter , J. R. 1974 . Children's susceptibility to television advertising: A behavioral test of cognition and attitude Unpublished Doctoral dissertation, University of Pennsylvania, Philadelphia

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