3
Views
5
CrossRef citations to date
0
Altmetric
Original Articles

Ned Hall Didn't Have to Get a Haircut

Or, Why We Haven't Learned Much about International Marketing in the Last Twenty-Five Years

Pages 152-187 | Published online: 01 Nov 2016

References

  • ABI/Inform Dialog Information Retrieval Service, Data Courier Inc., 620 S. Fifth Street, Louisville, Ky. 40202.
  • Adler, N. J. “Cross-Cultural Management Research: The Ostrich and the Trend.” Academy of Management Review, 8 (1983), 226–32.
  • Adler, N. J. “Women in International Management: Where Are They?” California Management Review, 26 (Summer 1984), 78–89.
  • Albaum, G., and R. A. Peterson. “Empirical Research in International Marketing, 1976–1982.” Journal of International Business Studies, 15 (Spring/Summer 1984), 161–74.
  • Anderson, P. F. “Marketing, Scientific Progress, and Scientific Method.” Journal of Marketing, 47 (Fall 1983), 18–31.
  • Arndt, J. “On Making Marketing Science More Scientific: Roles of Orientations, Paradigms, Metaphors, and Puzzle Solving.” Journal of Marketing, 49 (Summer 1985), 11–23.
  • Backman, E. L. Approaches to International Education. New York: Macmillan, 1984.
  • Bayer, A. E., and J. Dutton. “Career Age and Research Professional Activities of Academic Scientists.” Journal of Higher Education, 48 (May/June 1977), 259–82.
  • Bagozzi, R. P. Principles of Marketing Management. Chicago: SRA, Inc., 1986.
  • Berkowitz, E. N., R. A. Kerin, and W. Rudelius, Marketing. St. Louis: Times Mirror/Mosby College Publishing, 1986.
  • Blumer, H. Symbolic Interactionism. Englewood Cliffs, N.J.: Prentice Hall, 1969.
  • Boddewyn, J.J. “Comparative Marketing: The First Twenty-Five Years.” Journal of International Business Studies, 12 (Spring/Summer 1981), 61–79.
  • Bonoma, T. V. “Case Research in Marketing: Opportunities, Problems, and a Process.” Journal of Marketing Research, 22 (May 1985), 199–208.
  • Bowen and Delaney. “Powerful Pitch for the Humanities.” Time, 10 December 1984, p. 91.
  • Cameron, K. S. “Organizational Adaptation and Higher Education.” Journal of Higher Education, 55 (March/April 1984) 122–44.
  • Caplan, N., A. Morrison, and R.J. Stambaugh. The Use of Social Science Knowledge in Policy Decisions at the National Level: A Report to Respondents. Ann Arbor, Mich.: Center for Research on Utilization of Scientific Knowledge, Institute for Social Research, University of Michigan 1975.
  • Cateora, P. R. International Marketing (5th ed.). Homewood, Ill.: Irwin, 1983.
  • Cavusgil, T. S., and J. R. Nevin. “State-of-the-Art in International Marketing: An Assessment.” Review of Marketing 1981, edited by B. M. Enis and K. J. Roerig. Chicago, AMA pp. 195–216.
  • Cavusgil, T. S., and J. R. Nevin. “Internal Determinants of Export Marketing Behavior: An Empirical Investigation.” Journal of Marketing Research, 17 (February 1981), 114–19.
  • Cavusgil, T. S. “International Marketing Research: Insights into Company Practices.” In Research in Marketing, edited by J. N. Sheth, vol. 7 (1984), 261–88.
  • Cherns, A. “Social Sciences and Policy.” In Social Science and Government; Policies and Problems, edited by A. B. Cherus, R. Sinclair, and W. I. Jenkins, pp. 15–35. London: Tavistock Publication, 1972.
  • Coe, R. K. and I. Weinstock. “Evaluating Journal Publications of Marketing Professors: A Second Look.” Journal of Marketing Education 5 (Spring 1983), 37–42.
  • Cole, J. R., and S. Cole. Social Stratification in Science. Chicago: University of Chicago Press, 1973.
  • Collins, R. Conflict Sociology. New York: Academic Press, 1975.
  • Crawford, E. T., and A. D. Biderman (eds.). Social Scientists and International Affairs. New York: Wiley, 1969.
  • Cunningham, W. H., and R. T. Green. “From the Editor.” Journal of Marketing, 48 (Winter 1984), 9–10.
  • Cunningham, W. H., and S. D. Hunt. “From the Editor.” Journal of Marketing, 46 (Summer 1982), 7–8.
  • Deshpande, R. “Paradigms Lost: On Theory and Method in Research in Marketing.” Journal of Marketing, 47 (Fall 1983), 101–10.
  • Douglas, S. P., and C. S. Craig. International Marketing Research. Englewood Cliffs, N.J.: Prentice-Hall, 1983.
  • Ekman, P., and W. V. Friesen. Unmasking the Face. Englewood Cliffs, N.J.: Prentice-Hall, 1975.
  • Engel, J. F. “Toward the Contextualization of Consumer Behavior.” In Historical Perspectives in Consumer Research: National and International Perspectives, edited by C. F. Tan and J. N. Sheth, pp. 1–4. Assoc, for Consumer Research, Singapore (July 18–20, 1985).
  • Engel, J. F., D. T. Kollat, and R. D. Blackwell. Consumer Behavior. 2nd ed. New York: Holt, Rinehart and Winston, 1973.
  • Farley, J. U., and J. Wind. “International Marketing: The Neglect Continues.” Journal of Marketing, 44 (Summer 1980), 5–6.
  • Finkelstein, M. J. The American Academic Profession. Columbus, Ohio: Ohio State University Press, 1984.
  • Fox, M. J., and C. A. Faver. “Independence and Cooperation in Research.” Journal of Higher Education, 55 (May/June 1984), 347–59.
  • Galtung, J. “Structure, Culture, and Intellectual Style: An Essay Comparing Saxonic Teutonic, Gallic and Nipponic Approaches.” Social Science Information, 20 (1981), 817–56.
  • Gillin, J. “Acquired Drives in Cultural Contact.” American Anthropologist, 44 (October-December 1942), 545–56.
  • Green, R. T., and E. Langeard. “A Cross-National Comparison of Consumer Habits and Innovator Characteristics.” 39 (July 1975), 34–41.
  • Grether, E. T. “The First Forty Years.” Journal of Marketing, 40 (July 1967), 63–69.
  • Hall, E. T. “The Silent Language in Overseas Business.” Harvard Business Review, 38 (May/June, 1960), 93–96.
  • Hall, E. T., and M. R. Hall. Foundations for Success in Japan. New York, N.Y.: Doubleday, 1987.
  • Harris, M. The Rise of Anthropological Theory. New York: Thomas Y. Crowell Company, 1968.
  • Holton, R. H. “Marketing Policies in Multinational Companies.” California Management Review 13 (Summer 1971), 57–67.
  • Howard, J. A., and J. N. Sheth. The Theory of Buyer Behavior. New York: Wiley, 1969.
  • Hoover, R. J. An Empirical, Cross-Cultural Study of Brand Loyalty and Perceived Risk. Unpublished doctoral dissertation. University of Texas, Austin, 1975.
  • Hull, D. L. “Bias and Commitment in Science: Phonetics and Cladistics.” Annals of Science, 42 (1985), 319–38.
  • Hunt, S. D. Marketing Theory: The Philosophy of Marketing Science. Homewood, Ill.: Irwin, 1983.
  • Iacocca, L. Iacocca, An Autobiography. New York: Bantam Books, 1984.
  • Janowitz, M. R., et al. “Social Science: The Public Disenchantment: A Symposium.” American Scholar, 45 (1976), 335–59.
  • Jelliffe, D. B. “Commerciogenic Malnutrition? Time for a Dialogue.” Food Technology, 25 (February 1971), 56.
  • Kavev, A. J. “Careers and Noncommunication: The Case of Academic and Applied Marketing Research.” Journal of Market ing Research, 13 (November 1976), 339–44.
  • King, J. B. “The Three Faces of Thinking.” Journal of Higher Education, 57 (January/February 1986), 78–92.
  • Knorr, K. D. “Policymakers' Use of Social Science Knowledge—Symbolic or Instrumental?” In Using Social Research in Public Policy Making, edited by C. H. Weiss. Lexington, Mass.: Lexington-Heath, 1977.
  • Knorr, K. D., R. Mittermeir, G. Aichholzer, and G. Waller. “Individual Publication Productivity as a Social Position Effect in Academic and Industrial Research Units.” In Scientific Productivity, The Effectiveness of Research Groups in Six Countries, edited by F. M. Andrews. Cambridge: Cambridge University Press, 1979.
  • Kotier, P. Marketing Management 5th ed. Englewood Cliffs, N.J.: Prentice Hall, 1984.
  • Kozma, R. B. “A Grounded Theory of Instructional Innovations in Higher Education.” Journal of Higher Education, 53 (May/June 1985), 300–19.
  • Kuhn, T. S. The Structure of Scientific Revolutions. Chicago: University of Chicago Press, 1962.
  • Lazer, W., and S. Murator, and H. Kosaker. “Japanese Marketing: Towards a Better Understanding.” Journal of Marketing 49 (Spring 1985), 69–81.
  • Lazarsfeld, P. F. “An Episode in the History of Social Research: A Memoir.” In The Intellectual Migration, edited by D. Fleming and B. Bailyn. Cambridge, Mass.: Harvard University Press, 1969.
  • Lincoln, Y. S., and E. G. Guba. Naturalistic Inquiry. Beverly Hills, Calif.: Sage, 1985.
  • MacLeod, W. C. “Trade Restrictions in Early Society.” American Anthropologist, 29 (1927), 271–78.
  • Marquardt, R. A., and G. W. Murdock. “Analysis of Authorship in the Journal of Marketing: 1960–1981.” Journal of Marketing Education (Fall 1983), 53–57.
  • McCaughey, R. A. International Studies and Academic Enterprise. New York: Columbia University Press, 1984.
  • McGuinhess, N. W. The Impact of Technology and Product Characteristics in the International Sales of New Canadian Industrial Products: A Diffusion Analysis. Unpublished doctoral dissertation. University of Western Ontario, 1978.
  • Merton, R. K. Social Theory and Social Structure. New York: The Free Press, 1968.
  • Mitroff, I.I. “Secure Versus Insecure Forms of Knowing in University Settings.” Journal of Higher Education, 53 (November/December 1982), 640–55.
  • Murphy, R. F., and J. H. Steward. “Tappers and Trappers: Parallel Process in Acculturation.” Economic Development and Culture Change, 4 (1986), 335–55.
  • Myers, J. G., S. A. Greyser, and W. F. Massey. “The Effectiveness of Marketing's R&D for Marketing Management: An Assessment.” Journal of Marketing, 43 (January 1979), 17–29.
  • Nelson, B. “On the Shoulders of the Giants of the Comparative Historical Sociology of ‘Science’ — in Civilizational Perspective.” In Social Processes of Scientific Development, edited by R. Whitley. London: Routledge and Kegan Paul, 1974.
  • Nicosia, F. M. Consumer Decision Processes. Englewood Cliffs, N.J.: Prentice-Hall, 1966.
  • Olson, J. G. “Presidential Address 1981: Toward a Science of Consumer Behavior.” Proceedings of 1981 for Consumer Research Conference, Chicago, ACR, 1981.
  • Patton, Michael Q., et al. “In Search of Impact: An Analysis of the Utilization of Federal Health Evaluation Research.” In Using Social Research in Public Policy Making, edited by C. H. Weiss, pp. 141–63. Lexington, Mass.: Lexington-Heath, 1977.
  • Pinch, T. J. “What Does a Proof Do If It Does Not Prove?” In The Social Production of Scientific Knowledge (vol. 1), edited by E. Mendelsohn, P. Weingart, and R. D. Whitley. Boston, Mass.: D. Reidel, 1977.
  • Porter, M. E. “How Competitive Forces Shape Strategy.” Harvard Business Review, 57 (May/April 1979), 137–45.
  • Porter, M. E., and V. E. Millar. “How Information Gives You Competitive Advantages.” Harvard Business Review, 63 (July/August, 1985), 140–60.
  • Reid, S. “The Decisionmaker and Export-Entry and Expansions.” Journal of International Business Studies (Fall 1983), 101–12.
  • Reskin, B. “Scientific Productivity and the Reward Structures of Science.” American Sociological Review, 42 (June 1977), 491–504.
  • Reve, T. Interorganizational Relations in Distribution Channels: An Empirical Study of Norwegian Distribution Channel Dyads. Unpublished doctoral dissertation. Northwestern University, 1980.
  • Rich, Robert F. “The Power of Information.” Ph.D. dissertation, University of Chicago, 1975.
  • Ricks, D. A., and M. R. Czinkota. “International Business: An Examination of the Corporate Viewpoint.” Journal of International Business Studies, 10 (Fall 1979), 97–100.
  • Schultz, T. W. “Investment in Human Capital.” American Economic Review, 51 (March 1961), 1–17.
  • Sherry, J. F. and E. Camargo. “May Your Life Be Marvelous. English Language Labelling and the Semiotics of Japanese Promotion.” Journal of Consumer Research, 14 (1987), 174–88.
  • Smith, E. T., and J. E. Davis. “Our Life Has Changed: The Lightbulb, the Transistor — Now the Superconductor Revolution.” Business Week, 6 April 1987, pp. 94–97.
  • Stefansson, V. “The Eskimo Trade Jargon of Herschel Island.” American Anthropologist, 11 (1909), 217–23.
  • Tauber, E. M. “Should the Journal of Marketing Research, Practice the Marketing Concept?” Proceedings, American Marketing Association Educators' Conference. Chicago, 1972.
  • Terpstra, V. “Suggestions for Research Themes and Publications” Journal of International Business Studies 14 (Spring/Summer 1983), 9–10.
  • Webster, D. S. The Origins and Early History of Academic Quality Rankings of American Colleges, Universities, and Individual Departments, 1898–1925. Unpublished doctoral dissertation. University of California, Los Angeles, 1981.
  • Weiss, C. with M. J. Bucuvalas. Social Science Research and Decision Making. New York: Columbia University Press, 1980.
  • Wells, L. T. “A Product Life Cycle for International Trade.” Journal of Marketing, 32 (July 1968), 1–6.
  • White, P.D. An Empirical Investigation of the Psychological Impact of Price and Country of Manufacture on the Assessment of Product Quality by American Purchasing Managers. Unpublished doctoral dissertation. University of Texas, Austin, 1975.
  • Whitley, R. The Intellectual and Social Organization of the Sciences. Oxford: Clarendon Press, 1984.
  • Wind, Y. “The Journal of Marketing at a Cross-Road.” Journal of Marketing, 43 (January 1979), 9–12.
  • Wind, Y., and H. V. Perlmutter. “On the Identification of Frontier Issues in Multinational Marketing.” Co lumbia Journal of World Business, 12 (Winter 1977), 131.
  • Wind, Y., and T. S. Robertson. “Marketing Strategy: New Directions for Theory and Research.” Journal of Marketing, 47 (Spring 1983), 12–25.
  • Zaltman, G., K. LeMasters, and M. Heffring. Theory Construction in Marketing. New York: John Wiley and Sons, 1982.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.