References
- Bok, D. (2003). Universities in the marketplace: The commercialization of higher education. Princeton, NJ: Princeton University Press.
- Clark, B. R. (1998). Creating entrepreneurial universities: Organizational pathways of transformation. Oxford, UK: Elsevier.
- Kirp, D. L. (2003). Shakespeare, Einstein, and the bottom line: The marketing of higher education. Cambridge, MA: Harvard University Press.