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Letter to the Editor

On Choice and Memory

&
Pages 77-79 | Published online: 22 Mar 2010

REFERENCES

  • Baum , W. M. ( 1981 ). Optimization and the matching law as accounts of instrumental behavior . Journal of the Experimental Analysis of Behavior , 36 , 387 – 403 .
  • Baum , W. M. & Aparicio , C. F. ( 1999 ). Optimality and concurrent variable-interval variable-ratio schedules . Journal of the Experimental Analysis of Behavior , 71 , 75 – 89 .
  • Gray , L. N. & Griffith W. I. ( 2007 ). Models of choice and the TTB heuristic . Journal of Humanities and Social Sciences , 1 ( 2 ). Retrieved February 25, 2010, from http://www.scientificjournals.org/journals2007/articles/1197.pdf
  • Gray , L. N. & Tallman I. ( 1996 ). Cost equalization as a determinant of behavioral allocation: the case of binary choice . Social Psychology Quarterly , 59 , 154 – 161 .
  • Hamblin , R. L. ( 1979 ). Behavioral choice and social reinforcement: step function versus matching . Social Forces , 57 , 1141 – 1156 .

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