21
Views
11
CrossRef citations to date
0
Altmetric
Original Articles

Predicting the diffusion of information to mass audiencesFootnote

&
Pages 121-130 | Published online: 26 Aug 2010

References

  • Agostini , J. M. 1962 . Analysis of magazine accumulative audience . Journal of Advertising Research , 2 : 24 – 27 .
  • Budd , R. W. , MacLean , M. S. and Barnes , A. M. 1966 . Regularities in the diffusion of two major news events . Journalism Quarterly , 43 : 221 – 230 .
  • Coleman , J. S. 1964 . Introduction to Mathematical Sociology , Glencoe : The Free Press of Glencoe .
  • Coleman , J. S. , Katz , E. and Menzel , H. 1966 . Medical Innovation: A Diffusion Study , New York : Bobbs‐Merrill .
  • DeFleur , M. L. and Larsen , O. N. 1958 . The Flow of Information , New York : Harper and Brothers .
  • Deutschman , P. J. and Danielson , W. A. 1960 . Diffusion of knowledge of the major news story . Journalism Quarterly , 37 : 345 – 355 .
  • Dodd , S. C. 1955 . Diffusion is predictable: Testing probability models for laws of interaction . American Sociological Review , 20 : 392 – 402 .
  • Funkhouser , G. R. 1968 . A general mathematical model for information diffusion , Stanford, California : Institute for Communication Research .
  • Funkhouser , G. R. 1970 . A probabilistic model for predicting news diffusion . Journalism Quarterly , 47 : 41 – 45 .
  • McNemar , Q. 1962 . Psychological Statistics , New York : John Wiley and Sons .
  • This study was supported in part by a grant from the National Association of Broadcasters.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.