Publication Cover
The Journal of Psychology
Interdisciplinary and Applied
Volume 60, 1965 - Issue 1
55
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Original Articles

A Cross-Cultural Comparison of Printed Communication Versus Spoken Communication in Persuasion

References

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  • Carver , M. E. 1935 . “ Listening versus reading ” . In The Psychology of Radio. , Edited by: Cantril , H. and Allport , G. W. New York : Harper. .
  • Day , W. F. and Beach , B. R. November 1950 . A survey of the research literature comparing the visual and auditory presentation of information , November , United States Air Force, Air Material Command, Wright-Patterson Air Force Base. . Technical Report No. 5921
  • Hovland , C. I. 1954 . “ The effects of mass media of communication ” . In Handbook of Social Psychology. , Edited by: Lindzey , G. Cambridge , Mass : Addison-Wesley. .
  • Katz , E. and Lazarsfeld , R. F. 1961 . Personal Influence, the Part Played by People in the Flow of Mass Communications , Glencoe , Ill : The Free Press. .
  • Klapper , J. T. 1961 . The Effects of Mass Communication , Glencoe , Ill : The Free Press. .
  • Knower , F. H. 1935 . Experimental studies of changes in attitude. I. A study of the effect of oral argument on changes of attitude . J. Soc. Psychol. , 6 : 315 – 347 .
  • Knower , F. H. 1936 . Experimental studies of changes in attitude. II. A study of the effect of printed argument on changes in attitude . J. Abn. & Soc. Psychol. , 30 : 522 – 532 .
  • Wilke , W. H. 1934 . An experimental comparison of the speech, the radio, and the printed page as propaganda devices . Arch. Psychol. (N.Y.) , No. 169
  • Williams , J. M. and Derks , P. L. 1963 . Mode of presentation and the acquisition of paired associates that differ in pronunciability and association value . J. Verb. Learn. & Verb. Behav. , 2 : 453 – 456 .

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