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The Journal of Psychology
Interdisciplinary and Applied
Volume 81, 1972 - Issue 1
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Original Articles

The Effect of Need Achievement on Verbal Operant Conditioning Using Achievement-Related Statements as Reinforcers

Edith Weisskopf-Joelson The University of Georgia, USA
&
Douglas O. McKeown The University of Georgia, USA
Pages 23-35 | Received 12 Jan 1972, Published online: 02 Jul 2010

References

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  • Spielberger , C. D. 1962 . “ The role of awareness in verbal conditioning ” . In Behavior and Awareness: A Symposium of Research and Interpretation , Edited by: Eriksen , C. W. Durham, N. C. : Duke Univ. Press .
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  • Thorndike , E. L. and Lorge , I. 1944 . Teacher's Word Book of 30,000 Words , New York : Teachers Coll. Press, Columbia Univ. .
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  • Weisskopf-Joelson , E. and Heiney , W. F. Jr. 1972 . Verbal operant conditioning as a measure of value strength: I . J. of Psychol. , 80 : 45 – 56 .
  • Winer , B. J. 1962 . Statistical Principles in Experimental Design , New York : McGraw-Hill .

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