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The Journal of Psychology
Interdisciplinary and Applied
Volume 88, 1974 - Issue 1
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Original Articles

Influence Through Personal and Nonpersonal Channels of Communication

Charles D. Ward University of Maryland, Westinghouse Health Systems, Columbia, Maryland, USA
,
Barbara L. Seboda University of Maryland, Westinghouse Health Systems, Columbia, Maryland, USA
&
Vernon B. Morris Jr. University of Maryland, Westinghouse Health Systems, Columbia, Maryland, USA
Pages 135-140 | Received 15 Jul 1974, Published online: 02 Jul 2010

References

  • Hovland , C. I. 1954 . “ Effects of the mass media of communication ” . In Handbook of Social Psychology , Edited by: Lindzey , G. Vol. II , Reading, Mass. : Addison-Wesley .
  • Hovland , C. I. , Janis , I. L. and Kelley , H. H. 1953 . Communication and Persuasion , New Haven, Conn. : Yale Univ. Press .
  • Katz , E. 1957 . The two-step flow of communication: An up-to-date report on an hypothesis . Public Opin. Quart. , 21 : 61 – 78 .
  • Katz , E. and Lazarsfeld , P. F. 1955 . Personal Influence , Glencoe, Ill. : Free Press .
  • Lin , N. 1971 . Information flow, influence flow and the decision-making process . Journalism Quart. , 48 : 33 – 40 . 61
  • Rosenthal , R. and Rosnow , R. L. 1969 . “ The volunteer subject ” . In Artifact in Behavioral Research , Edited by: Rosenthal , R. and Rosnow , R. L. 59 – 118 . New York : Academic Press .
  • Webb , E. J. , Campbell , D. T. , Schwartz , R. D. and Sechrest , L. 1966 . Unobtrusive Measures: Nonreactive Research in the Social Sciences , Chicago : Rand McNally .
  • Weiss , W. 1971 . Mass communications . Ann. Rev. Psychol. , 22 : 309 – 336 .

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