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The Journal of Psychology
Interdisciplinary and Applied
Volume 86, 1974 - Issue 1
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Original Articles

Persuasive Effects of Early and Late Mention of Credible and Noncredible Sources

Charles D. Ward Departments of Psychology, University of Maryland and The American University, USA
&
Elliott McGinnies Departments of Psychology, University of Maryland and The American University, USA
Pages 17-23 | Received 10 Sep 1973, Published online: 02 Jul 2010

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  • Ward , C. D. and McGinnies , E. December 1970 . Persuasive effects of early and late mention of credible and noncredible sources: Three cross-cultural experiments , December , College Park : Office of Naval Research, University of Maryland . Technical Report No. 18, Contract Nonr 595–21, NR 171–250
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