Publication Cover
The Journal of Psychology
Interdisciplinary and Applied
Volume 89, 1975 - Issue 1
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Original Articles

Potential Losses versus Potential Gains as Determinants of Behavior

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Pages 81-88 | Received 26 Sep 1974, Published online: 02 Jul 2010

References

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  • Stevenson , H. W. 1972 . Children's Learning , New York : Appleton-Century-Crofts .

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