References
- Anderson , L. R. and Fishbein , M. 1965 . Prediction of attitude from the number, strength, and evaluative aspect of beliefs about the attitude object: A comparison of summation and congruity theories . J. Personal. & Soc. Psychol. , 3 : 437 – 443 .
- Calder , B. J. and Lutz , R. J. An investigation of some alternatives to the linear attitude model . Proceedings of the Third Annual Conference of the Association for Consumer Research . Edited by: Venkatesan , M. pp. 812 – 815 . College Park, Md. : Assoc. for Consumer Res. .
- Fishbein , M. 1963 . An investigation of the relationships between beliefs about an object and the attitude toward that object . Hum. Relat. , 16 : 233 – 239 .
- Fishbein , M. 1965 . Prediction of interpersonal preferences and group member satisfaction from estimated attitudes . J. Personal. & Soc. Psychol. , 1 : 663 – 667 .
- Fishbein , M. 1967 . “ A behavior theory approach to the relations between beliefs about an object and the attitude toward the object ” . In Readings in Attitude Theory and Measurement , Edited by: Fishbein , M. 389 – 400 . New York : Wiley .
- Fishbein , M. and Hunter , R. 1964 . Summation versus balance in attitude organization and change . J. Abn. & Soc. Psychol. , 69 : 505 – 510 .
- Fishbein , M. and Raven , B. H. 1962 . The AB scales: An operational definition of belief and attitude . Hum. Relat. , 15 : 35 – 44 .
- Hackman , J. R. and Anderson , L. R. 1968 . The strength, relevance, and source of beliefs about an object in Fishbein's attitude theory . J. Soc. Psychol. , 76 : 55 – 67 .
- Heneman , H. G. and Schwab , D. P. 1972 . Evaluation of research on expectancy theory predictions of employee performance . Psychol. Bull. , 78 : 1 – 9 .
- Kaplan , K. J. and Fishbein , M. 1969 . The source of beliefs, their saliency, and prediction of attitude . J. Soc. Psychol. , 78 : 63 – 74 .
- Mitchell , T. R. and Biglan , A. 1971 . Instrumentality theories: Current uses in psychology . Psychol. Bull. , 76 : 432 – 454 .
- Rosenberg , M. J. 1956 . Cognitive structure and attitudinal effect . J. Abn. & Soc. Psychol. , 53 : 367 – 372 .