Advanced search
Publication Cover
The Journal of Psychology
Interdisciplinary and Applied
Volume 113, 1983 - Issue 1
Submit an article Journal homepage
32
Views
12
CrossRef citations to date
0
Altmetric
Original Articles

Children's Attitudes to Television Advertisements: A Factorial Perspective

Julian Barling University of The Witwatersrand, USA
&
Clive Fullagar University of The Witwatersrand, USA
Pages 25-30 | Received 19 Oct 1982, Published online: 02 Jul 2010

References

  • Banks , S. 1975 . Public policy on ads to children . J. Advert. Res. , 15 : 7 – 12 .
  • Barling , J. 1979 . Verbal proficiency: A confounding variable in the reliability of children's attitude scales? . Child Devel. , 50 : 1254 – 1256 .
  • Engel , J. F. , Blackwell , R. D. and Kollat , D. T. 1978 . Consumer Behavior () , 3d ed. , Chicago : Holt Saunders .
  • Feldman , D. and Wolf , S. 1974 . What's wrong with children's commercials . J. Advert. Res. , 14 : 39 – 43 .
  • Galst , J. P. and White , M. A. 1976 . The unhealthy persuader: The reinforcing value of television and children's purchase-influencing attempts at the supermarket . Child Devel. , 47 : 1089 – 1096 .
  • Gorsuch , R. L. 1974 . Factor Analysis , Philadelphia : W. B. Saunders .
  • Holbert , N. B. 1977 . More key articles on advertising research . J. Advert. Res. , 17 : 33 – 42 .
  • Kerlinger , F. N. 1973 . Foundations of Behavioral Research () , 2nd ed. , New York : Holt .
  • Rossiter , J. R. 1977 . Reliability of the short test measuring children's attitudes towards TV commercials . J. Consum. Res. , 3 : 179 – 184 .
  • Rossiter , J. R. 1980 . “ Children and television advertising: Policy issues, perspectives, and the status of research ” . In Children and the Faces of Television: Teaching, Violence and Selling , Edited by: Palmer , E. L. and Dorr , A. New York : Academic Press .
  • Rossiter , J. R. and Robertson , T. S. 1976 . Canonical analysis of developmental, social, and experiential factors in children's comprehension of television advertising . J. Genet. Psychol. , 129 : 317 – 327 .
  • Schlinger , M. J. 1979 . A profile of responses to commercials . J. Advert. Res. , 19 : 37 – 46 .
  • Wells , D. 1965 . Communicating with children . J. Advert. Res. , 5 : 2 – 14 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.