References
- Brim , O. G. and Hoff , D. B. 1957 . Individual and situational differences in desire for certainty . J. Abn. & Soc. Psychol. , 54 : 225 – 229 .
- Castore , C. H. and DeNinno , J. A. 1977 . “ Investigations in the social comparison of attitudes ” . In Social Comparison Processes , Edited by: Suls , J. M. and Miller , R. L. New York : Wiley .
- Eagly , A. H. and Chaikin , S. 1975 . An atttibutional analysis of the effect of communicator characteristics on opinion change: The case for communicator attractiveness . J. Personal & Soc. Psychol. , 32 : 136 – 144 .
- Eagly , A. H. , Wood , W. and Chaikin , S. 1978 . Causal inferences about communicators and their effect on opinion change . J. Personal & Soc. Psychol. , 36 : 424 – 435 .
- Gerard , H. B. and Wagner , W. Opinion importance, co-orientation and social comparison Submitted for publication
- Gerard , H. B. , Conolley , E. S. , Green , D. and Kaufman , A. 1980 . Communicator-audience similarity, type of appeal, and attitude chage: The message is the medium , UCLA . Unpublished manuscript
- Goethals , G. R. 1972 . Consensus and modality in the attribution process: The role of similarity and information . J. Personal & Soc. Psychol. , 21 : 84 – 92 .
- Goethals , G. R. and Nelson , E. 1973 . Similarity in the influence process: The belief-value distinction . J. Personal & Soc. Psychol. , 25 : 117 – 122 .
- Mills , J. and Kimble , C. 1973 . Opinion change as a function of perceived similarity of the communication and subjectivity of the issue . Bull. Psychon. Soc. , 2 : 35 – 36 .
- Simons , H. W. , Berkowitz , N. N. and Moyer , R. J. 1970 . Similarity, credibility, and attitude change. A review and a theory . Psychol. Bull. , 73 : 1 – 16 .
- Wagner , W. and Gerard , H. B. in press . Similarity of comparison group, opinions about facts and values and social projection . Arch. Psychol. ,