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The Journal of Psychology
Interdisciplinary and Applied
Volume 120, 1986 - Issue 4
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Original Articles

Memory for Brand-Product Information in Pictorial Advertising

James K. Esser Department of Psychology, Lamar University, USA
,
Ann H. Die Department of Psychology, Lamar University, USA
,
Kenneth J. Seholm Department of Psychology, Lamar University, USA
&
S. Roxanne Pebley Department of Psychology, Lamar University, USA
Pages 363-373 | Received 20 Feb 1986, Published online: 02 Jul 2010

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