Publication Cover
The Journal of Psychology
Interdisciplinary and Applied
Volume 131, 1997 - Issue 4
268
Views
7
CrossRef citations to date
0
Altmetric
Original Articles

Everyday Low Price or Sale Price

&
Pages 401-406 | Received 15 Apr 1996, Published online: 02 Apr 2010

References

  • Burton , S. and Babin , L. A. 1989 . Decision-framing helps make the sale . Journal of Consumer Marketing , 6 : 15 – 24 .
  • Campbell , L. and Diamond , W. D. 1990 . Framing and sales promotions: The characteristics of a “good deal.” . The Journal of Consumer Marketing , 7 : 25 – 31 .
  • Deloitte and Touche Trade and Retail Distribution Services Group. 1992 . The shopping strategy . Sacramento Bee , November 18 : F1
  • Kahneman , D. and Tversky , A. 1984 . Choice, values, and frames . American Psychologist , : 341 – 350 .
  • Kleine , R. E. III and Kernan , J. B. 1991 . Contextual influences on the meanings ascribed to ordinary consumption objects . Journal of Consumer Research , 18 : 311 – 323 .
  • Levin , I. P. , Johnson , R. D. , Russo , C. P. and Deldin , P. J. 1985 . Framing effects in judgment tasks with varying amounts of information . Organizational Behavior and Human Decision Processes , : 362 – 377 .
  • Rajendran , K. N. and Tellis , G. J. 1994 . Contextual and temporal components of reference price . Journal of Marketing , 58 : 22 – 34 .
  • Tversky , A. and Kahneman , D. 1981 . The framing of decisions and the psychology of choice . Science , 211 : 453 – 458 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.