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Original Articles

Blood Donor Recruitment: A Case Study in the Psychology of Communication

Pages 269-276 | Received 12 Jan 1956, Published online: 30 Jun 2010

References

  • Grace , H. A. 1952 . The effects of different degrees of knowledge about an audience on the content of communication: the comparison of male and female audiences . J. Soc. Psychol. , 36 : 89 – 96 .
  • Grace , H. A. 1956 . Confidence, redundancy, and the purpose of communication . J. Commun. , : 16 – 23 . Spring
  • McCall , R. F. Administrative Director, Blood Program, Midwestern Area
  • McClelland , D. C. 1953 . The Achievement Motive , 384 New York : Appleton-Century-Crofts .
  • Riesman , D. 1950 . The Lonely Crowd , New Haven : Yale Univ. Press .
  • Survey Research Center. 1952 . Some attitudes toward blood donating , Ann Arbor : Univ. Michigan .
  • Waugh , R. E. 1953 . Age, sex, and occupational characteristics of visitors at the Tucson Red Cross Blood Bank for the Year 1951 , Tucson : Univ. Arizona .
  • Waugh , R. E. Personal correspondence

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