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Original Articles

Studies in Persuasion: I. An Attempt to Induce Both Direct and Generalized Attitude Change in Japanese Students

Pages 69-75 | Received 09 Aug 1965, Published online: 01 Jul 2010

References

  • Festinger , L. 1957 . A Theory of Cognitive Dissonance , Evanston , Ill. : Row, Peterson .
  • Krech , D. , Crutchfield , R. S. and Ballachey , E. L. 1962 . Individual in Society , New York : McGraw-Hill .
  • McGinnies , E. 1965 . A cross-cultural comparison of printed versus spoken communications in persuasion . J. of Psychol , 60 : 1 – 8 .
  • McGinnies , E. , Donelson , E. and Haaf , R. 1964 . Level of initial attitude, active rehearsal, and instructional set as factors in attitude change . J. Abn. & Soc. Psychol , 69 : 437 – 440 .
  • McGuire , W. J. 1960 . Cognitive consistency and attitude change . J. Abn. & Soc. Psychol , 60 : 345 – 353 .
  • Osgood , C. E. 1961 . An analysis of the Cold War mentality . J. Soc. Issues , 17 : 12 – 19 .
  • Tannenbaum , P. H. 1956 . Initial attitude toward source and concept as factors in attitude change through communication . Public Opin. Quart , 20 : 413 – 425 .

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