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Original Articles

Studies in Persuasion: II. Primacy-Recency Effects with Japanese Students

Pages 77-85 | Received 09 Aug 1965, Published online: 01 Jul 2010

References

  • Cromwell , H. 1950 . The relative effect on audience attitude of the first versus the second argumentative speech of a series . Speech Monog , 17 : 105 – 122 .
  • Hovland , C. I. and Mandell , W. 1957 . “ Is there a “law of primacy in persuasion”? ” . In The Order of Presentation in Persuasion , Edited by: Hovland , C. I. New Haven : Yale Univ. Press . Ch. 2
  • Hovland , C. I. , Cambell , E. and Brock , T. 1957 . “ The effects of “commitment” on opinion change following communication ” . In The Order of Presentation in Persuasion , Edited by: Hovland , C. I. New Haven : Yale Univ. Press . Ch. 3
  • Hovland , C. I. , Janis , I. L. and Kelley , H. H. 1953 . Communication and Persuasion , New Haven : Yale Univ. Press .
  • McGinnies , E. 1965 . A cross-cultural comparison of printed versus spoken communication in persuasion . J. of Psychol , 60 : 1 – 8 .
  • Lana , R. E. 1961 . Familiarity and the order of presentation of persuasive communication . J. Abn. & Soc. Psychol , 62 : 573 – 577 .
  • Lana , R. E. and Rosnow , R. L. 1963 . Subject awareness and order effects in persuasive communications . Psychol. Rep , 12 : 523 – 529 .
  • Lund , F. H. 1925 . The psychology of belief: IV. The law of primacy in persuasion . J. Abn. & Soc. Psychol , 20 : 183 – 191 .
  • Schultz , D. P. 1963 . Primacy-recency within a sensory variation framework . Psychol. Rec , 13 : 129 – 139 .

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