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The Journal of Social Psychology Volume 83, 1971 - Issue 2
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Original Articles

Political Polling and the Lost-Letter Technique

Jacob Jacoby Department of Psychology, Purdue University, USA
&
Daniel Aranoff Department of Psychology, Purdue University, USA
Pages 209-212 | Received 18 Jul 1969, Published online: 30 Jun 2010

References

  • Edwards , A. L. 1960 . Experimental Design in Psychological Research, , rev. ed. , 64 New York : Holt, Rinehart & Winston .
  • Milgram , S. , Mann , L. and Harter , S. 1965 . The lost-letter technique: A tool for social research . Public Opin. Quart. , 29 : 437 – 438 .
  • Webb , E. J. , Campbell , D. T. , Schwartz , R. D. and Sechrest , L. 1966 . Unobtrusive Measures: Nonreactive Research in the Social Sciences , Chicago, Ill. : Rand McNally .

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