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Original Articles

Changing Patterns of Other-Directedness: A Content Analysis of Women's Magazines

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Pages 825-831 | Received 19 Oct 1988, Published online: 01 Jul 2010

References

  • Dornbusch , S. M. and Hickman , L. C. 1959 . Other-directedness in consumer-goods advertising: A test of Riesman's historical theory . Social Forces , 38 : 99 – 102 .
  • Frey , R. S. , Piernot , C. A. and Elhardt , D. G. 1981 . An analysis of Riesman's historical theory through American film titles . The Journal of Social Psychology , 113 : 57 – 64 .
  • Morton , P. R. 1967 . Riesman's theory of social character applied to consumer-goods advertising . Journalism Quarterly , 44 : 337 – 341 .
  • Riesman , D. , Denney , R. and Glazer , N. 1950 . The lonely crowd , New Haven, CT : Yale University Press .
  • Zinkhan , G. M. and Shermohamad , A. 1986 . Is other-directedness on the increase? An empirical test of Riesman's theory of social character . Journal of Consumer Research , 13 : 127 – 130 .

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