5
Views
2
CrossRef citations to date
0
Altmetric
Opinion

Computer‐Based Testing in an Introductory Marketing Course

Pages 76-80 | Published online: 02 Dec 2011

References

  • Arbiet , S. An individualized marketing mix decision game for the beginning student . Paper presented at the annual conference of the American Marketing Association . Chicago .
  • Browne , W.G. Simulation in marketing management ‐‐ an audit . Paper presented at the annual conference of the American Marketing Association . Chicago .
  • Fisk , G. 1971 . Computer‐aided marketing instruction . Journal of Marketing , 35 ( 1 ) : 20 – 27 .
  • Glaser , R. and Cooley , W.W. 1973 . “ Instrumentation for teaching and instructional management ” . In Second Handbook of Research on Teaching , Edited by: Travers , R.W.W. Skokie : Rand McNally .
  • Osborne , R.J. and Potter , CJ. 1979 . Self‐evaluation tests using interactive computer terminals . Assessment in Higher Education , 4 ( 3 ) : 171 – 179 .
  • Sewall , M.A. The computer as a teaching assistant . Paper presented at the annual conference of the American Marketing Association . Chicago .
  • Vitale , E. and Cole , C.A. Another pedagogical innovation: a description and empirical evaluation of TIPS, a computer‐aided instructional system . Paper presented at the annual conference of the American Marketing Association . Chicago .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.