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Quarterly Journal of Speech Volume 23, 1937 - Issue 4
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Original Articles

The statistical reliability and validity of the shift‐of‐opinion ballot

Alan H. Monroe Purdue University,
Pages 577-585 | Published online: 05 Jun 2009

  • Chen , W.K‐C. 1933 . “Influence of Oral Propaganda Material upon Students’ Attitudes,” . Arch. PsychoL , XXIII ( 150 )
  • Knower , F. H. 1935 . “Experimental Studies in Changes in Attitudes: I. Effect of Oral Argument,” . Jour. Social Psych. , VI : 315 ff
  • Wilke , W. H. 1934 . “An Experimental Comparison of the Speech, the Radio, and the Printed Page as Propaganda Devices,” . Arch. Psychol. , XXV ( 169 )
  • Monroe , A. H. , Remmers , H. H. and Lyle , E. V. 1936 . “Measuring the Effectiveness of Public Speaking in a Beginning Course,” . Studies in Higher Education , Purdue University Bulletin
  • Millson , W. A. D. 1932 . “Problems in Measuring Audience Reaction,” . Q. J. S. , XVIII : 621 – 637 .
  • 1936 . “Measurement of Speech Values,” . Q. J. S. , XXI : 544 – 553 .
  • Millson . Q. J. S. , XVIII 631 op. cit.
  • Monroe , A. H. 1937 . “Experimental Studies in the Measurement and Analysis of Audience Reaction to Student Speakers,” . Northwestern University Library . Ph.D. dissertation Ch. II and IV.
  • Baines , Dorothy T. 1936 . “The Construction and Evaluation of a Scale to Measure Attitude Toward Any Proposed Social Action,” . Studies in Higher Education , 31 : 252 – 59 . Purdue University Bulletin

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