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Quarterly Journal of Speech Volume 24, 1938 - Issue 3
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Debate

A review of research in audience reaction

William A. D. Millson John Carroll University,
Pages 464-483 | Published online: 05 Jun 2009

  • Millson , W. A. D. 1932 . “Problems in Measuring Audience Reaction,” . Quar. Journal of Speech , XVIII ( 4 ) Nov. : 621 – 637 .
  • Utterback , W. E. 1937 . “An Appraisal of Psychological Research in Speech,” . Quar. Journal of Speech , XXIII April : 181
  • Henrikson , E. H. 1938 . “The Audience Reaction Ballot; An Evaluation,” . Quar. Journal of Speech , XXIV Feb. : 54 – 61 .
  • Monroe , A. H. 1937 . “The Statistical Reliability and Validity of the Shift of Opinion,” . Quar. Journal of Speech , XXIII Dec : 585
  • Titchener , E. B. 1916 . Experimental Psychology, Students’ Manual, Qualitative ,
  • Monroe , Alan H. 1937 . “The Statistical Reliability and Validity of the Shift‐of‐Opinion Ballot,” . Quarterly Journal of Speech , XXIII Dec : 577 – 585 .
  • Monroe , Alan H. 1937 . “The Measurement and Analyses of Audience Reaction to Student Speakers—Studies in Attitude Changes,” . Studies in Higher Education , XXXII Dec Bulletin of Purdue University, Vol. XXXVIII
  • Millson , William A. D. 1932 . Quarterly Journal of Speech , XVIII Nov. : 269
  • Millson , William A. D. 1936 . “Measurement of Speech Values,” . The Quarterly Journal of Speech , XXII ( 4 ) Dec : 544 – 553 .
  • Henrikson , Ernest H. 1938 . “The Audience Reaction Ballot, an Evaluation.” . The Quarterly Journal of Speech , XXIV Feb. : 54 – 61 .
  • Millson , William A. D. 1932 . “Problems in Measuring Audience Reaction,” . Quarterly Journal of Speech , XVIII Nov. : 268
  • Monroe . 1937 . Quarterly Journal of Speech , Dec. op. cit.
  • Monroe . 1937 . Bulletin of Purdue University , Dec. op. cit.
  • Millson . 1932 . Q. J. , Nov. op. cit.
  • Collins , G. R. 1924 . “The Relative Effectiveness of Condensed and Extended Motive Appeal.” . Quarterly Journal of Speech Education , X : 221 – 230 .
  • Knower , F. H. 1935 . “Experimental Studies and Changes in Attitude: I. Effect of Oral Argument.” . Journal of Social Psychology , VI : 315ff
  • Wilke , W. H. 1934 . “An Experimental Comparison of Speech, the Radio, and the Printed Page as Propaganda Devices.” . Arch. Psychology , XXV ( 169 )
  • Monroe , A. H. , Remmers , H. H. and Pyle , E. V. “Measuring the Effectiveness of Public Speaking in a Beginning Course,” . Studies in Higher Education , XXIX
  • 1936 . Bulletin of Purdue University , XXXVI ( 1 )
  • Millson , William A. D. 1932 . “Experimental Work in Audience Reaction,” . Quar. Journal of Speech , XVIII : 13 – 30 .
  • Utterback , W. E. 1937 . “An Appraisal of Psychological Research in Speech,” . Quar. Journal of Speech , XXIII April : 181

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