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Original Articles

A summary of experimental research on the effects of evidence in persuasive communication

Pages 169-176 | Published online: 05 Jun 2009

References

  • Gregg , Richard E. “Some Hypotheses for the Study of the Psychology of Evidence,” . paper read at the 1964 SAA Convention .
  • McCroskey , James C. 1967 . Studies of the Effects of Evidence in Persuasive Communication , Report SCRL, 4–67 Speech Communication Research Laboratory, Michigan State University .
  • Cathcart , Robert S. 1953 . “An Experimental Study of the Relative Effectiveness of Selected Means of Handling Evidence in Speeches of Advocacy” . Northwestern University . unpublished Ph.D. dissertation
  • 1955 . “An Experimental Study of the Relative Effectiveness of Four Methods of Presenting Evidence,” . Speech Monographs , XXII August : 227 – 233 .
  • Bettinghaus , Erwin P. Jr. 1953 . “The Relative Effect of the Use of Testimony in a Persuasive Speech upon the Attitudes of Listeners” . Bradley University . unpublished M.A. thesis
  • Gilkinson , Howard , Paulson , Stanley F. and Sikkink , Donald E. 1954 . “Effects of Order and Authority in an Argumentative Speech,” . QJS , XL April : 183 – 192 .
  • Ostermeier , Terry H. 1966 . “An Experimental Study on the Type and Frequency of Reference as Used by an Unfamiliar Source in a Message and Its Effect upon Perceived Credibility and Attitude Change” . Michigan State University . unpublished Ph.D. dissertation
  • Anderson , Delmar C. 1958 . “The Effect of Various Uses of Authoritative Testimony in Persuasive Speaking” . Ohio State University . unpublished M.A. thesis
  • Costley , Dan L. 1958 . “An Experimental Study of the Effectiveness of Quantitative Evidence in Speeches of Advocacy” . University of Oklahoma . unpublished M.A. thesis
  • Dresser , William R. 1962 . “Studies of the Effects of Satisfactory and Unsatisfactory Evidence in a Speech of Advocacy” . Northwestern University . unpublished Ph.D. dissertation
  • 1962 . “Studies of the Effects of Evidence: Implications for Forensics,” . AFA Register , X ( 3 ) : 14 – 19 .
  • 1963 . “Effects of ‘Satisfactory’ and ‘Unsatisfactory’ Evidence in a Speech of Advocacy,” . Speech Monographs , XX August : 302 – 306 .
  • Gardner , James C. 1966 . “An Experimental Study of the Use of Selected Forms of Evidence in Effecting Attitude Change” . University of Nebraska . unpublished M.A. thesis
  • Wagner , Gerard A. 1958 . “An Experimental Study of the Relative Effectiveness of Varying Amounts of Evidence in a Persuasive Communication” . Mississippi Southern University . unpublished M.A. thesis
  • McCroskey , James C. 1966 . “Scales for the Measurement of Ethos,” . Speech Monographs , XXXIII March : 65 – 72 .
  • McCroskey , James C. 1966 . “Experimental Studies of the Effects of Ethos and Evidence in Persuasive Communication” . Pennsylvania State University . unpublished D.Ed. dissertation
  • 1967 . “The Effects of Evidence in Persuasive Communication,” . Western Speech , XXXI Summer : 189 – 199 .
  • McCroskey , James C. and Dunham , Robert E. 1966 . “Ethos: A Confounding Element in Communication Research,” . Speech Monographs , XXXIII November : 456 – 463 .
  • Holtzman , Paul D. 1966 . “Confirmation of Ethos as a Confounding Element in Communication Research,” . Speech Monographs , XXXIII November : 464 – 466 .
  • Arnold , William E. and McCroskey , James C. 1967 . “The Credibility of Reluctant Testimony,” . Central States Speech Journal , XVIII May : 97 – 103 .

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