References
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- McCroskey , James C. 1967 . Studies of the Effects of Evidence in Persuasive Communication , Report SCRL, 4–67 Speech Communication Research Laboratory, Michigan State University .
- Cathcart , Robert S. 1953 . “An Experimental Study of the Relative Effectiveness of Selected Means of Handling Evidence in Speeches of Advocacy” . Northwestern University . unpublished Ph.D. dissertation
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- Bettinghaus , Erwin P. Jr. 1953 . “The Relative Effect of the Use of Testimony in a Persuasive Speech upon the Attitudes of Listeners” . Bradley University . unpublished M.A. thesis
- Gilkinson , Howard , Paulson , Stanley F. and Sikkink , Donald E. 1954 . “Effects of Order and Authority in an Argumentative Speech,” . QJS , XL April : 183 – 192 .
- Ostermeier , Terry H. 1966 . “An Experimental Study on the Type and Frequency of Reference as Used by an Unfamiliar Source in a Message and Its Effect upon Perceived Credibility and Attitude Change” . Michigan State University . unpublished Ph.D. dissertation
- Anderson , Delmar C. 1958 . “The Effect of Various Uses of Authoritative Testimony in Persuasive Speaking” . Ohio State University . unpublished M.A. thesis
- Costley , Dan L. 1958 . “An Experimental Study of the Effectiveness of Quantitative Evidence in Speeches of Advocacy” . University of Oklahoma . unpublished M.A. thesis
- Dresser , William R. 1962 . “Studies of the Effects of Satisfactory and Unsatisfactory Evidence in a Speech of Advocacy” . Northwestern University . unpublished Ph.D. dissertation
- 1962 . “Studies of the Effects of Evidence: Implications for Forensics,” . AFA Register , X ( 3 ) : 14 – 19 .
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- Gardner , James C. 1966 . “An Experimental Study of the Use of Selected Forms of Evidence in Effecting Attitude Change” . University of Nebraska . unpublished M.A. thesis
- Wagner , Gerard A. 1958 . “An Experimental Study of the Relative Effectiveness of Varying Amounts of Evidence in a Persuasive Communication” . Mississippi Southern University . unpublished M.A. thesis
- McCroskey , James C. 1966 . “Scales for the Measurement of Ethos,” . Speech Monographs , XXXIII March : 65 – 72 .
- McCroskey , James C. 1966 . “Experimental Studies of the Effects of Ethos and Evidence in Persuasive Communication” . Pennsylvania State University . unpublished D.Ed. dissertation
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- McCroskey , James C. and Dunham , Robert E. 1966 . “Ethos: A Confounding Element in Communication Research,” . Speech Monographs , XXXIII November : 456 – 463 .
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