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New Zealand Veterinary Journal Volume 38, 1990 - Issue 1
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Scientific Article

Veterinarians, advertising and competition — three years on

M.T. Fay Department of Marketing, University of Otago, P.O. Box 56, Dunedin
&
J.D. Bell Department of Marketing, University of Otago, P.O. Box 56, Dunedin
Pages 17-21 | Accepted 27 Mar 1990, Published online: 22 Feb 2011

References

  • Siebert , WS . 1984 . Advertising and the professions . International Journal of Advertising , 84 : 189 – 206 .
  • Kwoka , JE . 1984 . Advertising and the price and quality of optometric services . The American Economic Review] , 74 : 211 – 6 .
  • Fay , MT and Bell , JD . 1988 . Turbulence and change — the veterinary profession in a competitive environment . New Zealand Veterinary Journal , 36 : 177 – 83 .
  • Fay , MT and Bell , JD . 1989 . Competition, advertising and the professions: a cross-professional comparison . New Zealand Journal of Business , 11 : 33 – 41 .
  • Hite , E and Fraser , C . 1988 . Meta-analysis of attitudes towards advertising by professionals . Journal of Marketing , 52 : 95 – 105 .

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