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New Zealand Veterinary Journal Volume 45, 1997 - Issue 6
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Scientific Article

Veterinary practice, competition and advertising: 1985–1994

J.D. Bell Department of Marketing, University of Otago, P.O. Box 56, Dunedin, New Zealand
&
M.T. Fay Department of Marketing, University of Otago, P.O. Box 56, Dunedin, New Zealand
Pages 239-242 | Accepted 27 Aug 1997, Published online: 22 Feb 2011

References

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  • Friedman , M . 1980 . Free to Choose: A Personal Statement , New York : Harcourt Brace Jovanovich .
  • Fay , M and Bell , J . 1989 . Competition, advertising, and the professions: A cross-professional comparison . New Zealand Journal of Business , 11 ( October ) : 33 – 51 .
  • Hite , E and Fraser , C . 1988 . Meta-analysis of attitudes towards advertising by professionals . Journal of Marketing , 52 : 95 – 105 .
  • Siebert , WS . 1984 . Advertising and the Professions . International Journal of Advertising , 84 : 189 – 206 .
  • Fay , M and Bell , J . 1988 . Turbulence and Change: The profession in a competitive environment . New Zealand Veterinarv Journal , 36 : 177 – 183 .
  • Fay , M and Bell , J . 1990 . Veterinarians, advertishtg and competition: Three years on . New Zealand Veterinary Journal , 38 : 17 – 21 .
  • Bell , J and Fay , M . 1991 . From the “gentleman” to the “marketer”: The changing attitudes of the professions in New Zealand . International Journal of Advertising , 10 ( 3 ) : 205 – 216 .
  • O'Donohoe , S , Diamantopoulos , A and Peterson , M . 1991 . Marketing principles and practice in the accounting profession: A review . European Journal of Marketing , 25 ( 6 ) : 37 – 54 .
  • Christopher , M , Payne , A and Ballantyne , D . Relationship Marketing , London : Heinemann .

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