References
- Bogart , Leo . 1955 . “Adult Talk About Newspaper Comics” . American Journal of Sociology , LXI : 26 – 30 .
- Mendelsohn , Harold . 1964 . “Listening to Radio” . In People, Society and Mass Communication , Edited by: Dexter , Lewis Anthony and White , David Manning . 239 – 249 . New York : Free Press .
- Mendelsohn , Harold . 1966 . Mass Entertainment , 75 – 78 . New Haven : College and University Press .
- Atkin , Charles K. 1972 . “Anticipated Communication and Mass Media Information Seeking” . Public Opinion Quarterly , XXXVI : 188 – 199 .
- Klapper , Joseph T. 1960 . The Effects of Mass Communication , 176 – 178 . New York : Free Press .
- McLeod , Jack , Ward , Scott and Tancill , Karen . 1965 . “Alienation and Uses of the Mass Media” . Public Opinion Quarterly , XXIX : 583 – 594 .
- Stephenson , William . 1967 . The Play Theory of Mass Communication , Chicago : University of Chicago Press . chap. 4
- Katz , Elihu , Haas , Hadassah and Gurevitch , Michael . 1973 . “On the Use of the Mass Media for Important Things” . American Sociological Review , XXXVIII : 164 – 181 .
- Singer , Benjamin D. 1973 . “Mass Society, Mass Media and the Transformation of Minority Identity” . The British Journal of Sociology , XXIV : 140 – 150 .
- Rogers , Everett M. 1962 . Diffusion of Innovations , New York : Free Press .
- Greenberg , Bradley S. , Brinton , James E. and Farr , Richard S. 1965 . “Diffusion of News About an Anticipated Major News Event” . Journal of Broadcasting , IX : 129 – 142 . Bogart, pp. 26–30;
- Watson , Jeanne , Breed , Warren and Posman , Harry . 1948 . “A Study of Urban Conservations: Sample of 1,001 Remarks Overheard in Manhattan” . Journal of Social Psychology , XXVIII : 121 – 133 .
- Winick , Charles . 1962 . “Thoughts and Feelings of the General Population As Expressed in Free Association Typing” . American Imago , XIX : 67 – 84 .
- Ibid., pp. 78–79.
- Mr. Allen (Ph. D., University of Iowa), is Associate Professor of Sociology, University of Connecticut.