Violence on television: Some cross‐time and cross‐cultural comparisons

References

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• As Robert Baker and Sandra Ball (1969, p. 332) note that a representative sample of adult Americans responded as follows to a Violence Commission survey: 59% felt there was TOO MUCH violence on television; 32% felt there was a REASONABLE AMOUNT; 4% felt there was VERY LITTLE; and 4% were NOT SURE.
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• Cartoons generally contain the most episodes of violence (usually sever per program), while comedies contain the fewest (around three per program). Cartoons use violence to attract and maintain the attention of the youngsters who form their audience. Since cartoons relatively short plots—or series of plots—they contain more introductions, climaxes, and conclusions than other types of programs. These frequent climaxes allegedly require the use of more violence than would be necessary if cartoons had longer, more complicated plots.
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