Ethnic Perceptions of Advertising as an American Institution

References

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• This inference seems to fit marvelously with the observed attitudes toward advertising on the part of Japanese Americans. Recall that JA's have been found disagreeing more on the merit side of advertising than on the self-professed demerits. Wouldn't that be because they consider American advertising “not to be trusted,” “immoral,” “dishonest,” or “hypocritic”? This study could not answer this question, but these findings are compatible enough to assume that they may well believe so in advertising
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