“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing

References

• Alexandrov, Aliosha, Bryan Lilly, and Emin Babakus. 2013. “The Effects of Social- and Self-Motives on the Intentions to Share Positive and Negative Word of Mouth.” Journal of the Academy of Marketing Science 41 (5):531–46. doi:10.1007/s11747-012-0323-4
   Web of Science ®Google Scholar
• Bakker, Arnold. 2008. “The Work-Related Flow Inventory: Construction and Initial Validation of the WOLF.” Journal of Vocational Behavior 72 (3):400–14. doi:10.1016/j.jvb.2007.11.007
   Web of Science ®Google Scholar
• BBC News. 2019. “BBC Accused of ‘Plagiarising’ Slay in Your Lane Slogan.” Accessed June 16, 2020. https://www.bbc.com/news/uk-48435772.
   Google Scholar
• Becker-Olsen, Karen, Andrew Cudmore, and Ronald Hill. 2006. “The Impact of Perceived Corporate Social Responsibility on Consumer Behavior.” Journal of Business Research 59 (1):46–53. doi:10.1016/j.jbusres.2005.01.001
   Web of Science ®Google Scholar
• Brander, James, Victor Cui, and Ilan Vertinsky. 2017. “China and Intellectual Property Rights: A Challenge to the Rule of Law.” Journal of International Business Studies 48 (7):908–21. doi:10.1057/s41267-017-0087-7
   Web of Science ®Google Scholar
• Carpenter, Jason, and Ann Fairhurst. 2005. “Consumer Shopping Value, Satisfaction, and Loyalty for Retail Apparel Brands.” Journal of Fashion Marketing and Management: An International Journal 9:256–69. doi:10.1108/13612020510610408
   Google Scholar
• Chaiken, Shelly, and Alice Eagly. 1989. “Heuristic and Systematic Information Processing within and beyond the Persuasion Context.” Unintended Thought 212:212–52.
   Google Scholar
• Defeldre, Anne‐Catherine. 2005. “Inadvertent Plagiarism in Everyday Life.” Applied Cognitive Psychology 19 (8):1033–40. doi:10.1002/acp.1129
   Web of Science ®Google Scholar
• Dow, Gayle T. 2015. “Do Cheaters Never Prosper? The Impact of Examples, Expertise, and Cognitive Load On Cryptomnesia and Inadvertent Self-Plagiarism of Creative Tasks.” Creativity Research Journal 27 (1): 47–57.
   Google Scholar
• Elliott, Stuart. 2007. “Imitation Hits the Marketing Business. Again.” Accessed April 25, 2021. https://www.nytimes.com/2007/11/20/business/media/20adco.html.
   Google Scholar
• Freling, Traci, Jody Crosno, and David Henard. 2011. “Brand Personality Appeal: Conceptualization and Empirical Validation.” Journal of the Academy of Marketing Science 39 (3):392–406. doi:10.1007/s11747-010-0208-3
   Web of Science ®Google Scholar
• Gingerich, Amanda, and Chad Dodson. 2013. “Sad Mood Reduces Inadvertent Plagiarism: Effects of Affective State on Source Monitoring in Cryptomnesia.” Motivation and Emotion 37 (2):355–71. doi:10.1007/s11031-012-9309-2
   Web of Science ®Google Scholar
• Gingerich, Amanda, and Meaghan Sullivan. 2013. “Claiming Hidden Memories as One’s Own: A Review of Inadvertent Plagiarism.” Journal of Cognitive Psychology 25 (8):903–16. doi:10.1080/20445911.2013.841674
   Web of Science ®Google Scholar
• Goyal, Sandeep. 2019. “PVR Brand Ad: Pure Plagiarism or Just Creative Coincidence?.” Accessed June 16, 2020. https://brandequity.economictimes.indiatimes.com/news/advertising/pvr-brand-ad-pure-plagiarism-or-just-creative-coincidence/73039337.
   Google Scholar
• Huang, Ming-Hui. 2006. “Flow, Enduring, and Situational Involvement in the Web Environment: A Tripartite Second-Order Examination.” Psychology & Marketing 23 (5): 383–411.
   Google Scholar
• Jalbert, Madeline, Alia Wulff, and Ira Hyman, Jr. 2021. “Stealing and Sharing Memories: Source Monitoring Biases following Collaborative Remembering.” Cognition 211:104656. doi:10.1016/j.cognition.2021.104656
   PubMed Web of Science ®Google Scholar
• Johnson, Madeline, and Ursula Spilger. 2000. “Legal Considerations When Using Parodies in Advertising.” Journal of Advertising 29 (4):77–86. doi:10.1080/00913367.2000.10673625
   Web of Science ®Google Scholar
• Johnson, Marcia, Shahin Hashtroudi, and Stephen Lindsay. 1993. “Source Monitoring.” Psychological Bulletin 114 (1):3–28. doi:10.1037/0033-2909.114.1.3
   PubMed Web of Science ®Google Scholar
• Kawabata, Masato, and Clifford Mallett. 2011. “Flow Experience in Physical Activity: Examination of the Internal Structure of Flow from a Process-Related Perspective.” Motivation and Emotion 35 (4):393–402. doi:10.1007/s11031-011-9221-1
   Web of Science ®Google Scholar
• Kim, Kyeongheui, Meng Zhang, and Xiuping Li. 2008. “Effects of Temporal and Social Distance on Consumer Evaluations.” Journal of Consumer Research 35 (4):706–13. doi:10.1086/592131
   Web of Science ®Google Scholar
• Laczniak, Russell, Darrel Muehling, and Sanford Grossbart. 1989. “Manipulating Message Involvement in Advertising Research.” Journal of Advertising 18 (2):28–38. doi:10.1080/00913367.1989.10673149
   Web of Science ®Google Scholar
• Lee, Ruby, and Kevin Zhou. 2012. “Is Product Imitation Good for Firm Performance? An Examination of Product Imitation Types and Contingency Factors.” Journal of International Marketing 20 (3):1–16. doi:10.1509/jim.12.0019
   Web of Science ®Google Scholar
• Marsh, Richard, and Gordon Bower. 1993. “Eliciting Cryptomnesia: Unconscious Plagiarism in a Puzzle Task.” Journal of Experimental Psychology: Learning, Memory, and Cognition 19 (3):673–88. doi:10.1037/0278-7393.19.3.673
   PubMed Web of Science ®Google Scholar
• Mitchell, Karen, and Marcia Johnson. 2009. “Source Monitoring 15 Years Later: What Have We Learned from fMRI about the Neural Mechanisms of Source Memory?” Psychological Bulletin 135 (4):638–77. doi:10.1037/a0015849
   PubMed Web of Science ®Google Scholar
• Park, Sun-Young, and Cynthia Morton. 2015. “The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective.” Journal of Advertising 44 (4):338–48. doi:10.1080/00913367.2014.1001503
   Web of Science ®Google Scholar
• Perfect, Timothy, and Louisa-Jayne Stark. 2012. “Unconscious Plagiarism in Recall: Attribution to the Self, but Not for Self-Relevant Reasons.” Europe’s Journal of Psychology 8 (2):275–83. doi:10.5964/ejop.v8i2.459
   Google Scholar
• Sicilia, Maria, Salvador Ruiz, and Jose Munuera. 2005. “Effects of Interactivity in a Web Site.” Journal of Advertising 34 (3):31–45. doi:10.1080/00913367.2005.10639202
   Web of Science ®Google Scholar
• Speed, Richard, and Peter Thompson. 2000. “Determinants of Sports Sponsorship Response.” Journal of the Academy of Marketing Science 28 (2):226–38. doi:10.1177/0092070300282004
   Web of Science ®Google Scholar
• Stark, Louisa-Jayne, and Timothy Perfect. 2007. “Whose Idea Was That? Source Monitoring for Idea Ownership following Elaboration.” Memory 15 (7):776–83. doi:10.1080/09658210701643042
   PubMed Web of Science ®Google Scholar
• Steffen, Celina, Gunnar Mau, and Hanna Schramm-Klein. 2013. “Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?” Journal of Advertising 42 (2/3):183–95. doi:10.1080/00913367.2013.774598
   Web of Science ®Google Scholar
• Strizhakova, Yuliya, and Robin Coulter. 2019. “Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia.” Journal of International Marketing 27 (1):38–55. doi:10.1177/1069031X18821082
   Web of Science ®Google Scholar
• Sung, Yongjun, and Sejung Marina Choi. 2011. “Increasing Power and Preventing Pain.” Journal of Advertising 40 (1): 71–86.
   Google Scholar
• Theodorakis, Ioannis, and Grigorios Painesis. 2018. “The Impact of Psychological Distance and Construal Level on Consumers’ Responses to Taboos in Advertising.” Journal of Advertising 47 (2):161–81. doi:10.1080/00913367.2018.1452654
   Web of Science ®Google Scholar
• Till, Brian, and Michael Busler. 2000. “The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs.” Journal of Advertising 29 (3):1–13. doi:10.1080/00913367.2000.10673613
   Web of Science ®Google Scholar
• Trope, Yaacov, and Nira Liberman. 2010. “Construal-Level Theory of Psychological Distance.” Psychological Review 117 (2):440–64. doi:10.1037/a0018963
   PubMed Web of Science ®Google Scholar
• Trope, Yaacov, Nira Liberman, and Cheryl Wakslak. 2007. “Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior.” Journal of Consumer Psychology 17 (2):83–95. doi:10.1016/S1057-7408(07)70013-X
   PubMed Web of Science ®Google Scholar
• Van Horen, Femke, and Rik Pieters. 2017. “Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation.” Journal of Consumer Research 44 (4):816–32. doi:10.1093/jcr/ucx065
   Web of Science ®Google Scholar
• Waldman, Susan. 2012. “Copying Your Competition Is a Popular Brand Strategy—But It Can Backfire.” Accessed June 16, 2020. https://www.washingtonpost.com/business/on-small-business/copying-your-competition-is-a-popular-brand-strategy–but-it-can-backfire/2012/04/19/gIQAEjnXTT_story.html.
   Google Scholar
• Wang, Guangping, Wenyu Dou, Hairong Li, and Nan Zhou. 2013. “Advertiser Risk Taking, Campaign Originality, and Campaign Performance.” Journal of Advertising 42 (1):42–53. doi:10.1080/00913367.2012.749078
   Web of Science ®Google Scholar
• Weidler, Blaire, Kristi Multhaup, and Mark Faust. 2012. “Accountability Reduces Unconscious Plagiarism.” Applied Cognitive Psychology 26 (4):626–34. doi:10.1002/acp.2842
   Web of Science ®Google Scholar
• Weinberger, Marc, and Leland Campbell. 1990. “The Use and Impact of Humor in Radio Advertising.” Journal of Advertising Research 30 (6):44–52.
   Web of Science ®Google Scholar