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Original Articles

Fitness and Exercise in Advertising: Mining a National Mania

Pages 160-168 | Published online: 11 Jul 2016

References

  • Soley LC, Kurzbard G: Sex in advertising: a comparison of 1964 and 1984 magazine advertisements. Journal of Advertising 1986; 15(3): 46–64
  • Castro C: Calvin meets the Marlboro man. Time 1985; 126(October 21): 69
  • The moving target. Marketing & Media Decisions 1979; (November): 64

References

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  • Facts and Figures on Smoking, 1976–1986. New York City, American Cancer Society
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  • Boorstin DJ: Advertising and American civilization, in Brozen Y (ed): Advertising and Society. New York City, New York University Press, 1974, pp 11–12
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  • Council of Better Business Bureaus, Inc, National Advertising Division: Guide for Advertisers and Advertising Agencies. New York City, Council of Better Business Bureaus, Inc, 1985
  • Brody J: Without limitations, TV can affect children adversely. Minneapolis Star and Tribune, February 8, 1987, p F-4

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