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Original Articles

A Flexible Projective Technique Applied to the Measurement of the Self Images of Voters

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Pages 12-15 | Received 01 Apr 1965, Published online: 16 Nov 2010

References

  • Bannister , D. 1962 . Personal construct theory: a summary and experimental paradigm . Acta Psychol , 20 : 104 – 120 .
  • Buros , O. K. , ed. 1959 . Fifth Mental Measurements Yearbook , New Jersey : Gryphon Press .
  • Gleser , G. C. 1963 . Projective methodologies . Ann. Rev. Psychol , 14 : 391 – 422 . Ed. Farnsworth. Annual Reviews, Palo Alto
  • Guest , L. 1962 . Consumer analysis . Ann. Rev. Psychol , 13 : 315 – 344 . Ed. Farnsworth. Annual Reviews, Palo Alto
  • Jensen , A. R. 1959 . The reliability of projective techniques . Acta Psychol , 16 : 3 – 67 .
  • Kelly , G. A. 1955 . The psychology of personal constructs , 2 vols. , New York : Norton .
  • Smith , G. H. 1954 . Motivation research in advertising and marketing , New York : McGraw-Hill .

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