References
- Bass , M.Frank , Jeuland , Abel and Wright , P.Gordon . 1976 . Equilibrium stochastic choice and market penetration theories: Derivations and comparisons . Management Science , 22 June : 1051 – 1063 .
- Bass , M.Frank and Pilon , L.Thomas . 1988 . A stochastic brand choice framework for econometric modeling of time series market share behavior . Journal of Marketing Research , 17 November : 486 – 497 .
- Crawford , G.Robert . 1979 . Expectations and labor market adjustments . Journal of Econometrics , 11 November : 207 – 232 .
- Kapoor , S.G. , Madhok , P. and Wu , S.M. 1981 . Modeling and forecasting sales data by time series analysis . Journal of Marketing Research , 18 February : 94 – 100 .
- Leone , P.Robert . 1983 . Modeling sales-advertising relationship: An integrated time series econometric approach . Journal of Marketing Research , 20 August : 291 – 295 .
- Palda , Kristian . 1964 . The Measurement of Cumulative Advertising Effects , Englewood Cliffs, NJ : Prentice Hall .
- Panktraz , Alan . 1983 . Forecasting with Univariate Box-Jenkins Models , New York : John Wiley and Sons .
- Theil , H. 1966 . Applied Economic Forecasting Amsterdam, , North-Holland