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The Journal of Environmental Education Volume 5, 1973 - Issue 1: The Media and the Message

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Madison Avenue vs. the Environmentalists

Peter M. SandmanDepartment of Journalism at the University of Michigan, Ann Arbor

Pages 45-50 | Published online: 02 May 2014

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https://doi.org/10.1080/00958964.1973.10801795

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“The Big Balloon Caper,” Newsweek, April 27, 1970, p. 80.
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Emond, Mark, “Socal Antismog Gasoline Shows Clout, But Pricing Posture Is Drawback,” National Petroleum News, February 1970, p. 20.
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Mander, Jerry, “Six Months and Nearly a Billion Dollars Later, Advertising Owns Ecology,” Scanlan's, June 1970, pp. 54–61.
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National Petroleum News Factbook Issue, May 1971, pp. 30–31, 127–128.
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Roberts, Bob, “F-310: Will It Affect Price Wars?”, California Oil World, April 1970, p. 12.
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“Top 100 Spot TV Spenders: ′70 and ′69,” Advertising Age, May 10, 1971, p. 86.
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