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The Journal of Environmental Education Volume 10, 1978 - Issue 2
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Original Articles

The Use of Conservation and Environmental Mass Media by Pennsylvania Educators

Donald E. ZimmermanTechnical Journalism Department at Colorado State University, Fort Collins
,
Clifford SchererNorth Central Region of the Cooperative Extension Service, Iowa State University, Ames
&
Mark LarsonDepartment of Journalism at Humboldt State University, Arcata, California
Pages 43-48 | Published online: 02 May 2014

  • Allen, Durward L., “Report of the Committee on North American Wildlife Policy.” Transactions of the Thirty-Eighth North American Wildlife and Natural Resources Conference. (Washington, D.C.: The Wildlife Management Institute, 1973), pp. 152–181.
  • Burger, George V. “Today's Challenges.” 1973 Northeast Wildlife Conference, Mount Snow, Vermont.
  • Chaffee, Steve. “Evaluation Research and Communication Theory.” (Head's Address, Theory and Methodology Section, Association for Education in Journalism Conference, San Diego, 1974).
  • Albert, J., Bitta, Della, Johnson, Eugene M. and Loudon, David L. “Researching the Value and Use of an Agency's Educational Publications.” Journalism Quarterly 52(2): 326–332.
  • Gilbert, Douglas. Natural Resources and Public Relations, 5th edition. (Washington, D.C.: The Wildlife Society, 1975).
  • Schoenfeld, Clay. “National Environmental Education Perspective.” The Journal of Environmental Education 7 (no. 2): 9–10.
  • Stamm, Keith, “The Concept of Scarcity in Conservation: A Communication Study.” (Ph.D. dissertation, University of Wisconsin-Madison, 1968).
  • Steele, Sara. “An Emerging Concept of Program Evaluation.” The Journal of Extension (March/April 1975): 13–22.
  • Webb, Eugene and Campbell, Donald, “Experiments on Communication Effects.” Handbook of Communication Edited by Ithiel de Sola Pool, (Chicago: Rand N. McNally College Publishing Company, 1973), pp. 938–952.
  • Weiss, Carol H. Evaluation Research. (Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1972), p. 160.
  • Westenberger, Jane. Director, Office of Information, U.S.D.A., San Francisco. Personal communication.
  • Westley, Bruce and MacLean, M. “A Conceptual Model for Communications Research.” Journalism Quarterly 34 (no. 1): 31–38.
  • Witt, William. “Communication Concepts for Science and Environmental Communications.” The Journal of Environmental Education 5 (no. 1): 58–62.
  • Zimmerman, Donald. “Sources of Conservation Information.” The Journal of Environmental Education 4 (no. 1): 62–63.
  • Zimmerman, Donald E. “Determination of the Sources of Conservation Information and Characteristics of Selected Kansas Sportsmen.” (Master's thesis, Kansas State University, Manhattan, 1968), p.99.

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