75
Views
2
CrossRef citations to date
0
Altmetric
Original Articles

Pollution-Prevention Information Campaigns for Small Businesses: An Audience Analysis

Pages 29-36 | Published online: 31 Mar 2010

References

  • Ajzen , I. and Fishbein , M. 1980 . Understanding attitudes and predicting behavior , Englewood Cliffs, NJ : Prentice-Hall .
  • Andreasen , A. R. 1995 . Marketing social change: Changing behavior to promote health, social development, and the environment , San Francisco : Jossey-Bass .
  • Atkin , C. K. and Freimuth , V. 1989 . “ Formative evaluation research in campaign design ” . In Public communication campaigns , 2nd ed. , Edited by: Rice , R. E. and Atkin , C. K. 131 – 150 . Newbury Park, CA : Sage .
  • Bierma , T. J. and Waterstraat , F. L. 1995 . Marketing pollution prevention . Pollution Prevention Review , 5 ( 2 ) : 63 – 72 .
  • Bower , A. G. and Jacobson , P. D. 1993 . A DOD strategy for pollution prevention . Federal Facilities Environmental Journal , 4 : 185 – 201 .
  • Bowman , J. S. and Davis , C. 1989 . Industry and the environment: Chief executive officer attitudes, 1976 and 1986 . Environmental Management , 13 ( 2 ) : 243 – 249 .
  • David , E. 1991 . Reducing hazardous waste in Wisconsin , Madison, WI : Bureau of Solid and Hazardous Waste Management, Department of Natural Resources .
  • Deyle , R. E. 1989 . Hazardous waste management in small businesses , New York : Quorum Books .
  • Dillman , D. 1978 . Mail and telephone surveys , New York : Wiley .
  • Dunlap , R. E. and Van Liere , K. D. 1978 . The “new environmental paradigm” . The Journal of Environmental Education , 9 ( 4 ) : 10 – 19 .
  • Environmental Protection Agency . 1991 . Pollution prevention 1991: Progress on reducing industrial pollutants (EPA21P-3003) , Washington, DC : Environmental Protection Agency, Office of Pollution Prevention .
  • Environmental Protection Agency . 1994 . The waste minimization plan (EPA530-R-94–045) , Washington, DC : Environmental Protection Agency, Solid Waste and Emergency Response .
  • Fowler , F. J. 1993 . Survey research methods , Newbury Park, CA : Sage .
  • Freeman , H. , Harten , T. , Springer , J. , Randall , P. , Curran , M. A. and Stone , K. 1992 . Industrial pollution prevention: A critical review . Journal of Air and Waste Management Association , 42 ( 5 ) : 618 – 656 .
  • Frey , J. H. 1989 . Survey research by telephone , Newbury Park, CA : Sage .
  • Gordon , K. 1994 . Small business environmental information sources , Cedar Falls, IA : Small Business Pollution Prevention Center, University of Northern Iowa .
  • Johnson , S. M. 1992 . From reaction to proaction: The 1990 Pollution Prevention Act . Columbia Journal of Environmental Law , 17 : 153 – 204 .
  • Kotler , P. and Zaltman , G. 1971 . Social marketing: An approach to planned social change . Journal of Marketing , 35 : 3 – 12 .
  • Kotler , S. 1975 . Marketing for nonprofit organizations , Englewood Cliffs, NJ : Prentice-Hall .
  • Lavarakas , P. J. 1993 . Telephone survey methods , Newbury Park, CA : Sage .
  • Lefebvre , R. C. and Flora , J. A. 1988 . Social marketing and public health intervention . Health Education Quarterly , 15 : 299 – 315 .
  • Marascuilo , L. A. and Serlin , R. C. 1988 . Statistical methods for the social and behavioral sciences , New York : W. H. Freeman .
  • Milan , S. A. 1993 . Pollution prevention—or the way we were . Environmental Claims Journal , 5 : 535 – 551 .
  • Palmer , E. 1981 . “ Shaping persuasive messages with formative research ” . In Public communication campaigns , Edited by: Rice , R. E. and Paisley , W. J. 227 – 238 . Beverly Hills, CA : Sage .
  • Preston , G. R. , Fuggle , R. G. and Siegfried , W. R. 1989 . Attitudes of business leaders and professional ecologists to environmental evaluations in South Africa . South African Journal of Science , 85 : 430 – 434 .
  • Rappaport , A. 1993 . Development and transfer of pollution prevention technology , Westport, CT : Quorum .
  • Rogers , E. M. 1995 . Diffusion of innovations, , 4th ed. , New York : Free Press .
  • Schwartz , S. I. and Pratt , W. B. 1990 . Hazardous waste from small quantity generators , Washington, DC : Island Press .
  • Shetzer , L. , Stackman , R. W. and Moore , L. F. 1991 . Business-environment attitudes and the new environmental paradigm . The Journal of Environmental Education , 22 ( 4 ) : 14 – 21 .
  • Thompson , J. C. and Gasteiger , E. L. 1985 . Environmental attitude survey of university students: 1971 vs. 1981 . The Journal of Environmental Education , 17 ( 1 ) : 13 – 22 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.