92
Views
0
CrossRef citations to date
0
Altmetric
Articles

Islamic fashion in Malaysia: the commodification of religious values on Instagram

&
Pages 298-318 | Received 12 Dec 2022, Accepted 31 Jan 2024, Published online: 08 Feb 2024

References

  • Abdullah, M. W., & Mohammed Zabidi, A. F. (2021). Aurat dalam perubatan. Jurnal Wacana Sarjana, 5(3), 1–9.
  • Ahmad, S. (2004). Aurat: Kod pakaian Islam (1st ed.). Utusan Publications & Distributors Sdn Bhd.
  • Aidulsyah, F. (2020). The paradigm of Al-Quran as the main element of Islamic civilisation. Tsaqafah, 16(1), 127–146. https://doi.org/10.21111/tsaqafah.v16i1.3460
  • Alimen, N. (2018). Faith and fashion in Turkey: Consumption, politics and Islamic Identities. Bloomsbury Publishing.
  • Blackwood, R. (2019). Language, images, and Paris Orly airport on Instagram: Multilingual approaches to identity and self-representation on social media. International Journal of Multilingualism, 16(1), 7–24. https://doi.org/10.1080/14790718.2018.1500257
  • Boulanouar, A. W., & Boulanouar, Z. (2013). Islamic marketing and conventional marketing theory: A brief case study of marketing what Muslim women wear. International Journal of Teaching and Case Studies, 4(4), 287. https://doi.org/10.1504/IJTCS.2013.060630
  • Boulos, S. (2019). Integrating Muslim women within European societies: Muslim human rights discourse and the cross-cultural approach to human rights in Europe. In J. Velasco, & M. La Barbera (Eds.), Challenging the borders of justice in the age of migrations (Vol. 18, pp. 243–262). Springer Nature.
  • Bouvier, G. (2015). What is a discourse approach to Twitter, Facebook, YouTube and other social media: Connecting with other academic fields? Journal of Multicultural Discourses, 10(2), 149–162. https://doi.org/10.1080/17447143.2015.1042381
  • Bouvier, G. (2019). How journalists source trending social media feeds: A critical discourse perspective on Twitter. Journalism Studies, 20(2), 212–231. https://doi.org/10.1080/1461670X.2017.1365618
  • Dantas, B. L. L., & Abreu, N. R. (2020). An analysis of the influence of the conspicuous consumption of fast fashion on identity construction on Instagram. Revista de Administração Mackenzie, 21(5), 1–28.
  • Destira, Y., Hidayat, D. N., Alek, A., & Sufyan, A. (2021). A discourse analysis of education memes on Instagram. Loquen: English Studies Journal, 14(1), 48. https://doi.org/10.32678/loquen.v14i1.3214
  • Dinar Standard. (2020). State of the global Islamic economy report thriving in uncertainty. https://cdn.salaamgateway.com/special-coverage/sgie19-20/full-report.pdf
  • Dinar Standard & Salam Gateway. (2022). State of the global Islamic economy report 2020/21. https://haladinar.io/hdn/doc/report2018.pdf
  • Duff, W. M., Johnson, C. A., & Cherry, J. M. (2013). Reaching out, reaching in: A preliminary investigation into archives’ use of social media in Canada. Archivaria, 75(Spring 2013), 77–96.
  • Edet, F. (2019). Dress code for women in Islam: A sociological investigation. Lwati: A Journal of Contemporary Research, 16(3), 182–188.
  • Fadil, N. (2015). Modest fashion: Styling bodies, mediating faith. Material Religion, 11(2), 269–270. https://doi.org/10.1080/17432200.2015.1059132
  • Fuchs, C., & Dyer-Witheford, N. (2013). Karl Marx @ Internet studies. New Media & Society, 15(5), 782–796. https://doi.org/10.1177/1461444812462854
  • Ghaffari, S. (2022). Discourses of celebrities on Instagram: Digital femininity, self-representation and hate speech. Critical Discourse Studies, 19(2), 161–178. https://doi.org/10.1080/17405904.2020.1839923
  • Guessous, N. (2020). Feminist blind spots and the affect of secularity: Disorienting the discourse of the veil in contemporary Morocco. Signs: Journal of Women in Culture and Society, 45(3), 605–628. https://doi.org/10.1086/706551
  • Haji Abd. Majid, M. Z. (2007). Mazhab Syafi’i di Malaysia: Sejarah, realiti dan prospek masa depan [The school of thought of Syafi’i in Malaysia: History, reality and future prospects]. Jurnal Fiqh, 4(1), 1–38. https://doi.org/10.22452/fiqh.vol4no1.1
  • Hasmad, N. (2021). Reviewing the literature on multiple themes of Islamic attire practice among Muslim women. Journal of Fatwa Management and Research, 24(1), 78–93. https://doi.org/10.33102/jfatwa.vol24no1.314
  • Hasmad, N., & Alosman, A. (2021). Aurah covering parameters: A study on Muslim women’s level of understanding. Jurnal Islam Dan Masyarakat Kontemporari, 22(1), 237–255. https://doi.org/10.37231/jimk.2021.22.1.557
  • Hassan, H., Zaman, B. A., & Santosa, I. (2015). Tolerance of Islam: A study on fashion among modern and professional Malay women in Malaysia. International Journal of Social Science and Humanity, 5(5), 454–460. https://doi.org/10.7763/IJSSH.2015.V5.499
  • Hassan, S. H., & Ara, H. (2021). Hijab fashion consciousness among young Muslim women in Malaysia. Studies of Applied Economics, 39(4), 1–19.
  • Illiyyun, N. N. (2018). Commodification of religion and pop culture on social media: Netnographic studies. Jurnal Penelitian, 15(2), 89–100. https://doi.org/10.28918/jupe.v15i2.1643
  • Kamarulzaman, Z., & Shaari, N. (2020). A comparison framework on Islamic dress code and modest fashion in the Malaysian fashion industry. PalArch’s Journal of Archaeology of Egypt/Egyptology, 17(7), 7063–7072.
  • Khalid, K., & Akhtar, S. (2018, August). Factors influencing fashion consciousness in hijab fashion consumption. Journal of Marketing and Logistics, 88, 88–103.
  • Khondkar, M. (2021). Hijab as a Muslim attire and a fashion trend in Bangladesh. European Journal of Business and Management, 13(3), 57–70.
  • KhosraviNik, M. (2017, January). Social media critical discourse studies (SM-CDS). In J. Flowerdew, & J. Richardson (Eds.), Handbook of critical discourse studies (pp. 582–596). Routledge.
  • KhosraviNik, M. (2018). Social media techno-discursive design, affective communication and contemporary politics. Fudan Journal of the Humanities and Social Sciences, 11(4), 427–442. https://doi.org/10.1007/s40647-018-0226-y
  • Kitiarsa, P. (Ed.). (2007). Religious commodifications in Asia. Routledge.
  • Kitiarsa, P. (2010). Toward a sociology of religious commodification. In B. S. Turner (Ed.), The new Blackwell companion to the sociology of religion (pp. 563–583). John Wiley & Sons.
  • Kudus, N. V., Zulkifli, C. N., & Mohd Amin, N. (2022). Semiotic analysis of three QSR Instagram posts during COVID-19 outbreak. Pertanika Journal of Social Sciences and Humanities, 30(3), 1383–1404. https://doi.org/10.47836/pjssh.30.3.24
  • Kütük-Kuriş, M. (2020). Piety, fashion and festivity in a modest fashion shopping mall in Istanbul. International Journal of Fashion Studies, 7(2), 167–191. https://doi.org/10.1386/infs_00025_1
  • Laestadius, L. (2017). Instagram. In Anabel Quan-Haase & Luke Sloan (Eds.), The SAGE handbook of social media research methods (pp. 573–592). SAGE Publications Ltd.
  • Ledin, P., & Machin, D. (2019). Doing critical discourse studies with multimodality: From metafunctions to materiality. Critical Discourse Studies, 16(5), 497–513. https://doi.org/10.1080/17405904.2018.1468789
  • Ledin, P., & Machin, D. (2020). Introduction to multimodal analysis (2nd ed.). Bloomsbury Publishing.
  • Lewis, R. (Ed.). (2013). Modest fashion: Styling bodies, mediating faith. Bloomsbury Publishing.
  • Lodi, H. (2020). Modesty: A fashion paradox: Uncovering the causes, controversies and key players behind the global trend to conceal rather than reveal. Neem Tree Press.
  • Mañas-Viniegra, L., Veloso, A. I., & Cuesta, U. (2019). Fashion promotion on Instagram with eye tracking: Curvy girl influencers versus fashion brands in Spain and Portugal. Sustainability, 11(14), 3977. https://doi.org/10.3390/su11143977
  • Marzouk, H. O. (2021). The hijab in the Quran and its effects on Muslim women in the Western society [Unpublished undergraduate thesis]. University of Mississippi.
  • Mat, M. Z. A., Ahmad, Z. Z. Z., & Sawari, S. S. M. (2017). Kaedah meningkatkan kesedaran menutup aurat dalam kalangan murid sekolah rendah [Methods to increase awareness of proper covering of the aurah among primary school students]. Malaysian Journal for Islamic Studies, 1, 1–8.
  • Mcfarlane, A., & Samsioe, E. (2020). #50+ fashion Instagram influencers: Cognitive age and aesthetic digital labours. Journal of Fashion Marketing and Management: An International Journal, 24(3), 399–413.
  • Mohamad, S. M. (2021). Micro-celebrity practices in Muslim-majority states in Southeast Asia. Popular Communication, 19(3), 235–249. https://doi.org/10.1080/15405702.2021.1913492
  • Mohamad, S. M., & Hassim, N. (2021). Hijabi celebrification and Hijab consumption in Brunei and Malaysia. Celebrity Studies, 12(3), 498–522. https://doi.org/10.1080/19392397.2019.1677164
  • Muslim, M. (2020). Students perception toward ethics of islamic dress (A case study in Iain Ambon). Erudio Journal of Educational Innovation, 7(2), 155–165. https://doi.org/10.18551/erudio.7-2.8
  • Muslimah Fashion 2020: Top Brands in H1 (Index) | Omnilytics. (2020). https://omnilytics.co/blog/muslimah-fashions-top-brands-in-h1-2020-index
  • Olsen, D. H. (2003). Heritage, tourism, and the commodification of religion. Tourism Recreation Research, 28(3), 99–104. https://doi.org/10.1080/02508281.2003.11081422
  • Panizzut, N., Rafi-ul-Shan, P. M., Amar, H., Sher, F., Mazhar, M. U., & Klemeš, J. J. (2021, January). Exploring relationship between environmentalism and consumerism in a market economy society: A structured systematic literature review. Cleaner Engineering and Technology, 2, 1–13.
  • Park, J., Ciampaglia, G. L., & Ferrara, E. (2016, February). Style in the age of Instagram predicting success within the fashion industry using social media. Proceedings of the 19th ACM conference on computer-supported cooperative work & social computing, San Francisco, USA, February 27 - March 2.
  • Pearce, W., Niederer, S., Özkula, S. M., & Sánchez Querubín, N. (2019). The social media life of climate change: Platforms, publics, and future imaginaries. WIRES Climate Change, 10(2), 1–13. https://doi.org/10.1002/wcc.569
  • Pemberton, K., & Takhar, J. (2021). A critical technocultural discourse analysis of Muslim fashion bloggers in France: Charting ‘restorative technoscapes’. Journal of Marketing Management, 37(5–6), 387–416. https://doi.org/10.1080/0267257X.2020.1868551
  • Peterson, K. M. (2020). The unruly, loud, and intersectional Muslim Woman: Interrupting the aesthetic styles of Islamic fashion images on Instagram. International Journal of Communication, 14, 1194–1213.
  • Radwan, M., Kamal, M., Khavarinezhad, S., & Calandra, D. (2020). Influencing factors on modest fashion market: A case study. International Journal of Applied Research in Management and Economics, 2(1), 12–22. https://doi.org/10.33422/ijarme.v2i1.208
  • Sanno, A. (2022). Muslim fashion influencers shaping modesty in the twenty-first century on social media [Unpublished Master’s thesis]. Baruch College.
  • Saxton, G. D., Niyirora, J. N., Guo, C., & Waters, R. D. (2015). #Advocatingforchange: The strategic use of hashtags in social media advocacy. Advances in Social Work, 16(1), 154–169. https://doi.org/10.18060/17952
  • Sesse, M. S. (2016). Aurat wanita dan hukum menutupnya menurut hukum Islam [The Islamic point of view of a woman’s aurah]. Jurnal Al-Maiyyah, 9(2), 315–331.
  • Sharma, S. (2020). I want it my way: Using consumerism and neutralization theory to understand students’ cyberslacking behavior. International Journal of Information Management, 53(July 2019), 102131. https://doi.org/10.1016/j.ijinfomgt.2020.102131
  • Shirazi, F. (2016). Brand Islam: The marketing and commodification of piety. University of Texas Press.
  • Shirazi, F. (2019). The veiling issue in 20th century Iran in fashion and society, religion, and government. Religions, 10(8), 461–491. https://doi.org/10.3390/rel10080461
  • Smith, J. A. (2001). Hollywood theology: The commodification of religion in twentieth-century films. Religion and American Culture: A Journal of Interpretation, 11(2), 191–231. https://doi.org/10.1525/rac.2001.11.2.191
  • Suh, E. K. (2021). Adoptees SPEAK: A multimodal critical discourse analysis of adult Korean adopted persons’ adoption narratives on Instagram. Critical Inquiry in Language Studies, 18(1), 65–84. https://doi.org/10.1080/15427587.2020.1796486
  • Syamsuddin, S. (2017). Ma’Na-Cum-Maghza approach to the Qur’an: Interpretation of Q. 5:51. ICQHS 2017. In Proceedings of the international conference on Qur’an and Hadith studies (pp. 131–136). Advances in Social Science, Education and Humanities Research.
  • Tarofder, A. K., Sultana, U. S., Ismail, R., Salem, S. F., & Musah, A. A. (2021). The anatomy of non-Muslim consumers’ halal fashion buying behaviour: A quantitative approach. Journal of Islamic Marketing, 13(8), 1763–1785. https://doi.org/10.1108/JIMA-05-2020-0156
  • Thadi, R., Novaldi, R. A., & Fitria, R. (2019). Commodification of religion and culture on television advertising. Multicultural Education, 5(1), 109–116.
  • Thimm, V. (2021). Muslim fashion: Challenging transregional connectivities between Malaysia and the Arabian Peninsula. TRaNS: Trans -Regional and -National Studies of Southeast Asia, 9(2), 117–128. https://doi.org/10.1017/trn.2021.1
  • Tiggemann, M., Anderberg, I., & Brown, Z. (2020). #Loveyourbody: The effect of body positive Instagram captions on women’s body image. Body Image, 33, 129–136. https://doi.org/10.1016/j.bodyim.2020.02.015
  • Van Leeuwen, T. (2008). Discourse and practice: New tools for critical discourse analysis. Oxford University Press.
  • Veszelszki, Á. (2016). #Time, #truth, #tradition. An image-text relationship on Instagram: Photo and hashtag. In A. Benedek, & Á Veszelszki (Eds.), The beginning was the image: The omnipresence of pictures (pp. 139–150). Peter Lang Edition.
  • Waninger, K. (2015). The veiled identity: Hijabistas, Instagram and branding in the online Islamic fashion industry [Unpublished master’s thesis]. Georgia State University.
  • Ward, G. (2006). The future of religion. Journal of the American Academy of Religion, 74(1), 179–186. https://doi.org/10.1093/jaarel/lfj024
  • Zain, M. Z. M. (2020). The influence of Muslim fashion bloggers on young Muslim females’ fashion and life in Malaysia. The University of Manchester.
  • Zappavigna, M. (2012). Discourse of Twitter and social media: How we use language to create affiliation on the web (6th ed.). Continuum International Publishing Group.
  • Zappavigna, M. (2014). Coffeetweets: Bonding around the bean on Twitter. In P. Seargeant, & C. Tagg (Eds.), The language of social media (pp. 139–160). Palgrave Macmillan.
  • Zappavigna, M. (2015). Searchable talk: The linguistic functions of hashtags. Social Semiotics, 25(3), 274–291. https://doi.org/10.1080/10350330.2014.996948
  • Zappavigna, M. (2016). Social media photography: Construing subjectivity in Instagram images. Visual Communication, 15(3), 271–292. https://doi.org/10.1177/1470357216643220
  • Zappavigna, M. (2019). Language and social media: Enacting identity through ambient affiliation. In G. Thompson, W. Bowcher, L. Fontaine, & J. Y. Liang (Eds.), The Cambridge handbook of systemic function linguistics (pp. 714–737). Cambridge University Press.
  • Zappavigna, M., & Logi, L. (2021). Emoji in social media discourse about working from home. Discourse, Context & Media, 44, 100543. https://doi.org/10.1016/j.dcm.2021.100543
  • Zappavigna, M., & Martin, J. R. (2018). #Communing affiliation: Social tagging as a resource for aligning around values in social media. Discourse, Context & Media, 22, 4–12. https://doi.org/10.1016/j.dcm.2017.08.001
  • Zappavigna, M., & Ross, A. S. (2022). Instagram and intermodal configurations of value. Internet Pragmatics, 5(2), 197–226. https://doi.org/10.1075/ip.00068.rap
  • Zappavigna, M., & Zhao, S. (2020). Selfies and recontextualisation: Still life self-imaging in social media. In M. Miles, & E. Welch (Eds.), Photography and its publics (pp. 207–227). Bloomsbury.
  • Zempi, I. (2020). Veiled Muslim women’s responses to experiences of gendered Islamophobia in the UK. International Review of Victimology, 26(1), 96–111. https://doi.org/10.1177/0269758019872902
  • Zulkifli, C. N., Ab Latif, N. A., Desa, M., Raja Berahim, R. R., & Mohammad Noor, N. K. (2021). Say yes to creating videos on YouTube: A contingency to survive layoffs in the era of Covid-19. International Journal of Social Science Research (IJSSR), 3(1), 1–19.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.