Through the looking‐glass of foreign ads in China

References

• Anderson , Michael H. 1981 . ‘China's “Great Leap” toward Madison Avenue’ . Journal of Communication , 31 Winter : 10 – 22 .
   PubMed Web of Science ®Google Scholar
• Bocock , Robert . 1993 . Key Ideas: Consumption , London : Routledge .
   Google Scholar
• Cateora , Philip R. 1993 . International Marketing , 8th edition , IL : Richard D. Irwin .
   Google Scholar
• Chan , Kara K.W. 1995 . ‘Information content of television advertising in China’ . International Journal of Advertising , 14 : 365 – 73 .
   Google Scholar
• _____ . 1996 . ‘Chinese viewers’ perception of informative and emotional advertising’ . International Journal of Advertising , 15 : 152 – 66 .
   Google Scholar
• Cheng , Hong . 1994 . ‘Reflections of cultural values: A content analysis of Chinese magazine advertisements from 1982 and 1992’ . International Journal of Advertising , 13 : 167 – 83 .
   Google Scholar
• Cheng , Hong and Frith , Katherine T. 1996 . ‘Foreign advertising agencies in China’ . Media Asia , 23 (1) : 34 – 41 .
   Google Scholar
• Cheng , Hong and Schweitzer , John D. 1996 . ‘Cultural values reflected in Chinese and US television commercials: A content analysis’ . Journal of Advertising Research , 36 (3) : 27 – 45 .
   Web of Science ®Google Scholar
• China Advertising Yearbook 1994 , Beijing : Xinhua Publishing House .
   Google Scholar
• Crow , Carl . 1937 . Four Hundred Million Customers , NY : Harper & Brothers Publishers .
   Google Scholar
• Czepiec , Helena . 1993 . ‘Promoting industrial goods in China: Identifying the key appeals’ . International Journal of Advertising , 13 : 257 – 64 .
   Google Scholar
• Hall , Stuart . 1980 . “ ‘Encoding/decoding’ ” . In Culture, Media, Language: Working papers in Cultural Studies, 1972–79 , Hutchinson & Co. (Publishing) Ltd. .
   Google Scholar
• Ho , Suk‐ching and Sin , Yat‐ming . 1986 . ‘Advertising in China: Looking back at looking forward’ . International Journal of Advertising , 5 : 307 – 16 .
   Google Scholar
• Huang , Shen‐ming . 1992 . An Empirical Analysis of Chinese Advertising , Beijing : Beijing Broadcast Institute Press .
   Google Scholar
• InterMedia . 1992 . The Global News Agenda Vol. 20 , 1 2
   Google Scholar
• Li , Dong and Gallup , Alec M. 1995 . ‘In search of the Chinese consumer’ . The China Business Review , September/October : 19 – 22 .
   Google Scholar
• Liebes , Tamar and Katz , Elihu . 1990 . The Export of Meaning: Cross‐Cultural Readings of Dallas , NY : Oxford University Press .
   Google Scholar
• Lo , Thamis Wing‐chun and Yung , Amy . 1988 . ‘Multinational service firms in centrally‐planned economies: Foreign advertising agencies in the PRC’ . Marketing International Research , 28 (1) : 26 – 33 .
   Google Scholar
• Morley , David . 1986 . Family Television: Cultural Power and Domestic Leisure , Comedia Publishing Group .
   Google Scholar
• Park , Robert E. 1955 . Society: Collective Behavior, News and Opinion, Sociology and Modern Society , IL : The Free Press .
   Google Scholar
• Pollay , Richard W. , Tse , David K. and Wang , Zhangyuan . 1990 . ‘Advertising, propaganda, and value change in economic development: The new cultural revolution in China and attitudes toward advertising’ . Journal of Business Research , 20 : 83 – 95 .
   Web of Science ®Google Scholar
• Radway , Janice A. 1983 . ‘Women read the romance: The interaction of text and context’ . Feminist Studies , 9 (1) : 53 – 78 .
   Web of Science ®Google Scholar
• Rice , Michael D. and Lu , Zaiming . 1988 . ‘A content analysis of Chinese magazine advertisements’ . Journal of Advertising , 17 (4) : 43 – 48 .
   Web of Science ®Google Scholar
• Schramm , Wilbur . 1956 . One Day in the World's Press: Fourteen Great Newspapers on a Day of Crisis, November 2, 1956 , CA : Stanford University Press .
   Google Scholar
• Schudson , Michael . 1984 . Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society , Basic Books .
   Google Scholar
• Semenik Richard , J. and Tao , Dong . 1993 . ‘Chinese managers’ attitudes towards advertising: Before and after the Tiananmen Square incident’ . International Journal of Advertising , 13 : 243 – 55 .
   Google Scholar
• Semenik , Richard J. , Zhou , Nan and Moore , William L. 1986 . ‘Chinese managers’ attitudes toward advertising in China’ . Journal of Advertising , 15 (4) : 56 – 62 .
   Web of Science ®Google Scholar
• Stewart , Sally and Campbell , Nigel . 1986 . ‘Advertising in mainland China: A preliminary study’ . International Journal of Advertising , 5 : 317 – 23 .
   Google Scholar
• _____ . 1988 . ‘Advertising in China and Hong Kong: A preliminary attempt at some comparisons of style’ . International Journal of Advertising , 7 : 149 – 54 .
   Google Scholar
• Stross , Randall . 1990 . Bulls in the China Shop and Other Sino‐American Business Encounters , NY : Pantheon Books .
   Google Scholar
• Survey Research Group . 1995 . SRG China Media Index
   Google Scholar
• Swanson , Lauren A. 1995 . ‘A longitudinal look at latitudinal influence on advertising in China’ . International Journal of Advertising , 14 : 277 – 94 .
   Google Scholar
• _____ . 1996 . ‘People's advertising in China: A longitudinal content analysis of the People's Daily since 1949’ . International Journal of Advertising , 15 : 222 – 38 .
   Google Scholar
• Tse , David K. , Belk , Russell W. and Zhou , Nan . 1989 . ‘Becoming a consumer society: A longitudinal and cross cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan’ . Journal of Consumer Research , 15 : 457 – 72 .
   Web of Science ®Google Scholar
• Twitchell , James B. 1996 . Adcult USA: The Triumph of Advertising in American Culture , NY : Columbia University Press .
   Google Scholar
• Wang , Jian . 1997 . ‘The Foreign Advertising Industry in China: Yesterday and Today’ . (unpublished manuscript)
   Google Scholar
• Wimmer Roger , D. and Dominick , Joseph R. 1997 . Mass Media Research: An Introduction , 5th edition , CA : Wadsworth Publishing Company .
   Google Scholar
• Woollacott , Janet . 1982 . “ ‘Messages and meanings’ ” . In Culture, Society, and the Media, , Edited by: Gurevitch , Michael , Bennett , Tony , Curran , James and Woollacott , Janet . 91 – 112 . London : Methuen .
   Google Scholar
• Xu , Baiyi . 1989 . “ ‘The role of advertising in China.’ ” . USA : Department of Advertising, College of Communication, University of Illinois—Urbana Champaign . Working paper #24.
   Google Scholar
• Zhao , Xinshu and Shen , Fuyuan . 1995 . ‘Audience reaction to commercial advertising in China in the 1980s’ . International Journal of Advertising , 14 : 374 – 90 .
   Google Scholar