References
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- I.K. Gujral. Inaugural address to the Fourth All-India Public Relations Conference, Bombay, 21–22 January 1974. Vidura, 11(1), February 1974, p. 495.
- Public Relations Society of America. Declaration of Principles and Code of Professional Standards for the Practice of Public Relations with Interpretations. New York: Public Relations Society of America, 1963.
- British Institute of Public Relations. Code of Professional Conduct. London: Institute of Public Relations, 1970.
- K. Munekata. Public Relations Journal, 29(2), 1973, p. 10. New York: Public Relations Society of America.
- R. Darrow. Cited in Media, 1(4), April 1974, p. 23.