References
- Bautista, Paulina F. A Review of Family Planning Information Campaigns in the Philippines, First Progress Report of the IMC-UNESCO Project on Research, Development of Materials and Training in Family Planning Communications, January–February 1972. Institute of Mass Communication, University of the Philippines, Diliman, Quezon City, March 1972.
- Bogue, Donald J. and Heiskanen, Veronica S. How to Improve Written Communication for Birth Control. Chicago, Community and Family Study Center, University of Chicago, 1963.
- Burton, Philip W. and Kreer, Bowman G. Advertising Copy. New Jersey, Prentice Hall Inc., 1966.
- Dunn, Watson S. Advertising, Its Role in Modern Marketing, New York, Holt, Rinehart and Winston, Inc., 1966.
- Kleppner, Otto. Advertising Procedure (5th ed.). New Jersey, Prentice-Hall, Inc., 1966.
- Ogilvey, David. Confessions of an Advertising Man. New York, Dell Publishing Co., Inc., 1965.
- Solis, Anne T., Bautista, Paulina F. and Gutierrez, Luzviminda T. Accelerating Family Planning: A Manual for Field Workers. Philippines, Bustamante Press, 1971
- Wales, Hugh G., Gentry, Dwight L. and Wales, Max. Advertising, Copy, Layout, and Typography. New York, The Ronald Press Co., 1958.