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Findings

Use and Preference of Mass Media for Transferring Household Messages to Rural Families in India

Pages 152-155 | Published online: 20 May 2016

References

  • Bhagat, R. and P.N. Mathur, (1989). Mass Media and Farm Women. Intellectual Publishing House, New Delhi.
  • Gupta, V.S. (1989). ‘Case study of Indian Rural Television: The Krishi Darshan Programme,’ Media Asia 16(4): 215–18.
  • Schwartz, S.N. (1981). ‘A general psychographic analysis of newspaper used in life style.’ Journalism Quest (spring).
  • Singh, G. (1987). ‘Use of various farm information communication media/methods by extension personnel at block level in Punjab’, M.Sc.Thesis (unpublished). PAU, Ludhiana.
  • Sohi, I. (1973). ‘Impact of telecast messages on rural women; an empirical study,’ PhD thesis (unpublished). IARI, New Delhi.

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