'In All Our Interests': Internal marketing at Northwark Park School

References

• BAGLEY , C. , WOODS , P. and GLATTER , R. Empowerment, effectiveness and marketing: the engagement of stakeholders in education . Paper presented at the British Educational Research Association Annual Conference . 8-11 September . Oxford : St Anne's College . 1994
   Google Scholar
• BALL , S.J. 1993 . “ The Education Reform Act: market forces and parental choice ” . In Education in the 1990s , Edited by: CASHDAN , A.H. Shef? eld : Pavic Publications .
   Google Scholar
• BALL , S.J. , MAGUIRE , M. and MACRAE , S. The post-16 education market: ethics, interests and survival . Paper presented at BERA Conference . 11-14 September . University of York .
   Google Scholar
• BALL , S.J. , MACRAE , S. and MAGUIRE , M. 1998 . Race, space and the further education marketplace, Race . Ethnicity and Education , 1 : 171 – 189 .
   Google Scholar
• BALL , S.J. , MACRAE , S. and MAGUIRE , M. 1999 . Young lives, diverse choices and imagined futures in an education and training market . International Journal of Inclusive Education , 3 : 195 – 224 .
   Google Scholar
• BERLAK , A. and BERLAK , H. 1981 . Dilemmas of Schooling: teaching and social change , London : Methuen .
   Google Scholar
• BROWN , P. 1990 . The ‘third wave’: education and the ideology of parentocracy . British Journal of Sociology of Education , 11 : 65 – 86 .
   Web of Science ®Google Scholar
• CANNON , T. 1997 . Basic Marketing: principles and practice , London : Cassell .
   Google Scholar
• CARVEL , J. 1999 . ‘Dirty tricks' in battle for sixth formers . The Guardian , 23 August : 9 Monday
   Google Scholar
• CAVE , E. and WILKINSON , C. , eds. 1990 . Local Management of Schools: some practical issues , London : Routledge .
   Google Scholar
• CORBETT , J. , ed. 1990 . Uneasy Transitions: disaffection in post-compulsory education and training , Basingstoke : Falmer .
   Google Scholar
• COURELL , D.W. 1994 . The Marketing of Services , Oxford : Butterworth Heinemann .
   Google Scholar
• DAVID , M. , WEST , A. and RIBBENS , J. 1994 . Mother's Instuition? Choosing secondary schools , London : Falmer .
   Google Scholar
• DAVIES , P. , ADNETT , N. and MANGAN , J. Competition in two local schooling markets . Paper presented at the British Educational Research Association . September . University of Sussex . 1999
   Google Scholar
• FOSKETT , N. Conceptualising ‘marketing’ in secondary schools: desconstructing an alien concept . Paper presented at the Markets in Education: Policy, Process and Practice Symposium . July 4-5 , Southampton .
   Google Scholar
• FOSKETT , N.H. 1998 . Schools and marketization . Educational Management and Administration , 26 : 197 – 210 .
   Google Scholar
• FOSKETT , N.H. and HESKETH , A. 1996 . Student Decision-Making and the Post Sixteen Market Place: report of the Post-16 Markets Project , Southampton : Heist .
   Google Scholar
• GEWIRTZ , S. , BALL , S.J. and BOWE , R. 1993 . Values and ethics in the marketplace: the case of Northwark Park . International Journal of Studies in Education , 3 : 233 – 253 .
   Google Scholar
• GEWIRTZ , S. , BALL , S.J. and BOWE , R. 1995 . Markets, Choice and Equity , Buckingham : Open University Press .
   Google Scholar
• GLATTER , R. 1996 . “ Managing dilemmas in education: the tightrope walk of strategic choice in more autonomous institutions ” . In School Administration: persistent dilemmas in preparation and practice , Edited by: HICKOX , E. and STEVENSON , R. Westport , CT : Greenwood Publishing .
   Google Scholar
• GRACE , G. 1995 . School Leadership: beyond education management: an essay in policy scholarship , London : Falmer .
   Google Scholar
• GRAY , L. 1991 . Marketing in Education , Buckingham : Open University Press .
   Google Scholar
• HARGREAVES , A. Classrooms, colleagues, communities and change: the sociology of teaching at the turn of the century . Paper presented at The Changing Terrain of Knowledge and Power in Education--Paradigms and Frontiers in the Sociology of Education International Conference, 50th Anniversary Event of The Japan Society of Educational Sociology . Tokyo , Japan.
   Google Scholar
• KEYS , W.M.K. , EVANS , C. , BROOKS , R. , LEE , B. and PATAK , S. 1998 . Staying On: a study of young people's decisions about school sixth forms, sixth form colleges and colleges of further education , Slough : NFER .
   Google Scholar
• MACLEOD , D. 1997 . Dog eats dog over students . Guardian Education Supplement , 28 October : 13 1997
   Google Scholar
• MACRAE , S. , MAGUIRE , M. and BALL , S.J. 1997 . Whose ‘learning’ society? A tentative deconstruction . Journal of Education Policy , 12 : 499 – 509 .
   Google Scholar
• MAGUIRE , M. , BALL , S.J. and MACRAE , S. 1999 . Promotion and persuasian . British Journal of Sociology of Education , 20 : 291 – 308 .
   Web of Science ®Google Scholar
• MERCER , D. 1998 . Marketing for Managers , London : Orion Publishing Group .
   Google Scholar
• PARDEY , D. 1991 . Marketing for Schools , London : Kogan Page .
   Google Scholar
• PAYNE , J. 1999 . Young People not in Education, Employment and Training: data from the England and Wales Youth Cohort Study (cohorts 8 and 3) , London : Policy Studies Institute .
   Google Scholar
• ROBINSON , P. 1999 . “ Education, training and the youth labour market ” . In The State of Working Britain , Edited by: GREGG , P.W. Manchester : Manchester University Press .
   Google Scholar